The travel industry has seen turbulent times as of late. Once COVID-era restrictions were lifted, massive pent-up demand overwhelmed an industry struggling to regain its equilibrium. As things settle, consumers will expect a certain level of stability and predictability and travel apps will do well to ensure their expectations are being met.
Benchmark data can help travel brands understand a changing marketplace and how consumers interact with a travel app. Comparative data equips marketers with the insights they need to create effective strategies for increasing engagement and retention.
Lets you to compare your travel app’s performance against industry benchmarks, including: average time to sign up, average user engagement, and average click-through rates for push notifications
Provides insight into how consumers engage with travel apps so that you can craft effective strategies for increasing engagement and retention
Recommends the tactics that are most effective in improving KPIs so you can capture more trips and transactions and pull ahead of the competition