Product Segmentation Intent Based Segmentation

Intent Based Segmentation: Maximize Engagement with Every Interaction

Bring predictability to your marketing ROI

Customer Data Platform
unified customer profile

Your Marketing is Goal Driven, So Should Be Your Marketing Platform

Finding the right answers should not start with long queries but with business goals. Maximize purchase in the next 30 days. Prevent uninstalls in the next 2 weeks.

CleverTap’s Intelligent Data Science Engine predicts the likelihood of your goal. So you can spend more time crafting meaningful messages and let us worry about finding the answers.

Find the Right Audience for Each Campaign with Smart Segments

Growth teams know segmentation in marketing is critical. We help you find the right customer segments to get you closer to your KPIs with every campaign.

Send contextual messages to the right audience for a more predictable ROI on marketing.
online offline data sources
user engagement strategy

Delight Your Customers with More Thoughtful Engagement

Engage users with relevant, personalized communications to drive higher conversions and revenue across customer lifecycle.

Allocate your marketing spend to the right user segment and reach users with the most optimal message based on their intent to achieve a goal.

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View our Customers
  • BookMyShow Screenshot

    With campaigns triggered by user behavior


    On personalized push notification campaigns

    “CleverTap’s impact is clear. Our conversions and traffic have increased over 50% in the last several months. CleverTap is a trusted partner for BookMyShow. Their advanced mobile CRM lets us implement complex yet easy-to-set-up automated campaigns for our users.”
    Marzdi Kalianiwala
    Head – Marketing & BI, BookMyShow
    See Case Study
  • Lenskart Screenshot
    68%Higher Engagement

    With personalized push notifications

    75%More Efficient Campaigns

    With actionable insights

    “CleverTap offers the perfect mix of analytics and engagement, with actionable analytics and ease-of-use. With live user segments and real-time data, we always have our eye on the CleverTap dashboard to understand which users are dropping off and which campaigns need to be optimized.”
    Manan Bajoria
    Head of Growth Marketing at Lenskart
    See Case Study
  • Hotstar Screenshot

    With event-centric campaigns


    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Hotstar
    See Case Study
  • Cleartrip Screenshot
    8-10%Monetization Rates

    By delivering personalized multi-channel messaging

    5xMore Cross-Sells

    By using Live User Segments

    “Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap’s marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy.”
    Suman De
    Director of Product Management, Cleartrip
    See Case Study