WhatsApp Business API & Marketing Automation Solution

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Why Choose CleverTap’s
WhatsApp Business Solution?

From copy to conversion – create, personalize, automate, and optimize WhatsApp campaigns using Clever.AI, real-time analytics, and advanced lifecycle automation—all within one unified platform.

Launch campaigns in minutes with direct access to WhatsApp Business API from the CleverTap dashboard. Enjoy a no-code setup, instant access to your WhatsApp Business Account (WABA), and guided onboarding for immediate impact.

Use pre-built connectors with top WhatsApp Business API Providers like Vonage, Gupshup, Exotel, Haptik, and more. Prefer a custom route? Our Open API gives brands and BSPs full flexibility to build your own integrations as well.

Enhance WhatsApp campaign performance with Clever.AI—automatically refine messaging, optimize send times, and drive higher engagement at every stage of the user journey.

Monitor delivery, engagement, and conversions with real-time analytics, enabling agile decisions and campaign refinements on the fly.

How can CleverTap’s WhatsApp Business Solution help

Manage WhatsApp templates with rich media, interactive elements, and one-click sync to your WhatsApp Business Account.

Create and manage templates effortlessly

Deliver Timely, Personalized Omnichannel Reminders Across Push, Email, SMS, WhatsApp & More

Access Rich WhatsApp Template Library

Launch WhatsApp campaigns faster with a library of marketing and utility templates. Use Quick-Reply buttons, countdowns with Limited Time Offer Templates and up to 10 cards with Carousel Templates.

Create Engaging WhatsApp Messages

Add images, GIFs, or videos to make WhatsApp messages engaging. Use buttons for replies, web links, or calls to boost engagement—right from the message thread.

One-Click Template Sync with Meta

Automatically sync templates with your WhatsApp Business Account saving valuable time and effort with no more management across two dashboards.

Lead the Way in Conversational Messaging with WhatsApp’s New Cutting-Edge Templates

Deepak Yadav | 30 January, 2025

Official WhatsApp Business API Provider

Get direct access to WhatsApp Business Account (WABA) from the CleverTap dashboard and create WhatsApp Campaigns in minutes with a few clicks and zero code effort.
Faster
Onboarding

Kickoff with a personalized meeting, setup and integration support, guided warm-up phase with priority query handling, account health check-up, and feedback sessions.
Your Consultative Partner

Enhance WhatsApp marketing conversion rates and customer relationships with our best practice recommendations and ongoing support.
Business Service Provider Flexibility

Leverage pre-packaged WhatsApp connectors with Vonage, Gupshup, Exotel, Haptik and more or the Open API enabling BSPs and brands to build connectors on their own.

Unlock the True Potential of WhatsApp Business API with CleverTap

Cross-sell and Upsell At Key Moments

Trigger personalized messages when learners complete modules, show intent, or browse related courses. CleverTap’s WhatsApp Business Messaging enables contextual upsell nudges that feel helpful, not pushy—with smart CTAs like “Continue Learning” or “Unlock Offer,” and delivery timing based on learner behavior.

Drive First Deposits & Purchases

Accelerate onboarding and drive early transactions. Send reminders to users who drop off before completing key actions like adding funds, linking a card, or verifying KYC. With CleverTap’s WhatsApp Business Messaging, these nudges can be automated based on user behavior and enriched with deep links, personalized fields, and secure CTAs—driving Day 1 activation.

Increase Views With Personalized Content Alerts

Keep users hooked with personalized content drops. Notify users about new releases, trending content, or unfinished shows—complete with rich previews and deep links to resume watching. CleverTap’s WhatsApp Business Messaging lets you schedule these updates based on watch history, user preferences, or preferred content windows—maximizing engagement.

Recover Abandoned Carts

Use WhatsApp to send media-rich, personalized cart reminders featuring product images, prices, and direct “Buy Now” buttons. With real-time triggers and user-level segmentation, CleverTap’s WhatsApp Business Messaging ensures these nudges are delivered at the optimal moment—helping recover lost sales and drive conversions directly from chat.

Hear What Our Customers Have To Say

Switching to CleverTap’s WhatsApp Business API has had a tremendous impact on our customer engagement efforts. We targeted users who were less likely to engage through push notifications and email campaigns and saw a 45% uplift in app opens and a 25% increase in purchases on the app. CleverTap makes creating WhatsApp campaigns a breeze, as it is secure and easy to handle customer data, segment campaign audiences based on complete customer data, flexibility to set up content,

and trigger notifications based on user actions. We are also able to track the performance of our campaigns across multiple channels on the same dashboard helping us optimize campaigns and deliver a superior customer experience by limiting the campaigns sent to a customer and preventing spam.”

Rasis Maulana Setiawan
Digital & CRM Martech Senior Manager

Frequently
asked questions

Is CleverTap a WhatsApp Business API Provider ?
- Yes. CleverTap is a native WhatsApp Business API Provider . This means you can launch WhatsApp campaigns directly from within the CleverTap platform—without relying on third-party dashboards or middleware. For additional flexibility, we offer pre-built connectors with leading Business Service Providers such as Gupshup, Vonage, Exotel, and Haptik, as well as an Open API to support custom BSP integrations.
Can I manage multiple WhatsApp Business Accounts or phone numbers through CleverTap?
- Absolutely. CleverTap supports multiple WhatsApp numbers or WABAs (WhatsApp Business Accounts) under one dashboard. This enables businesses to scale messaging across different geographies, brands, or functions—while ensuring compliance and unified management.
What kind of message templates does CleverTap’s WhatsApp Business Solution support?
- CleverTap offers a rich, ready-to-use library of marketing and utility templates, including:
  - Carousel Templates (up to 10 cards)
  - Limited Time Offers with countdown timers
  - Interactive CTAs (buttons for replies, web links, or phone calls)
  - Rich media support (images, GIFs, videos)
  Templates can be auto-synced to Meta in one click, saving time and eliminating the need to manage templates across separate dashboards.
Does CleverTap support two-way messaging and conversational use cases?
- Yes. CleverTap’s WhatsApp Business Solution powers contextual, real-time conversations through WhatsApp:
  - Automate replies based on keywords or user actions
  - Route chats to live agents via a centralized agent dashboard
  - Escalate conversations using third-party CRM or support tools
  This creates a seamless experience from automation to human assistance—ideal for commerce, onboarding, support, and more.
Can CleverTap’s AI help optimize WhatsApp campaigns?
- Yes! CleverTap’s WhatsApp Business Solution offers AI-powered tools built specifically for campaign optimization:
  - Scribe: Generates on-brand WhatsApp message copy in seconds, eliminating writer’s block with the help of AI.
  - IntelliNode: Automatically adjusts WhatsApp journey timing, frequency, and message delivery based on user behavior—ensuring peak engagement.
  These features help teams go live faster and scale efficiently on WhatsApp with less manual effort.
How does CleverTap track and analyze WhatsApp campaign performance?
- CleverTap provides end-to-end WhatsApp campaign analytics:
  - Track sends, reads, clicks, and conversions
  - Deep dive using funnels, cohorts, and pivots on behavioral data
  - Attribute ROI through click tracking and event-based outcomes
  With these tools, marketers can confidently assess WhatsApp campaign performance and optimize messaging strategies over time.
What kind of agent support and automation tools are available for customer service on WhatsApp?
- CleverTap’s WhatsApp Business Solution offers a centralized agent dashboard to manage real-time conversations and support queries. You can:
  - Respond to multiple customer chats simultaneously
  - Use automated replies for common questions or off-hours inquiries
  - Hand off conversations to human agents as needed
  - Integrate with third-party CRMs or agent tools through Open APIs
  This ensures a unified experience across marketing and support touchpoints.
How is CleverTap different from standalone WhatsApp providers?
- CleverTap is not just a WhatsApp messaging gateway—it’s a complete engagement platform. Unlike point solutions that simply send messages, CleverTap empowers you to:
  - Orchestrate WhatsApp campaigns as part of unified, multi-channel journeys
  - Use real-time segmentation and behavioral triggers to send contextual messages
  - Leverage AI tools like Scribe and IntelliNode to optimize copy, timing, and delivery
  - Analyze WhatsApp performance alongside user behavior and lifecycle data
  - Manage automation, agent handoffs, and personalization from a single platform
  With CleverTap, WhatsApp is not an isolated channel—it’s seamlessly woven into a strategy designed to drive engagement, conversion, and long-term retention.
What is the WhatsApp Business API and how is it different from the WhatsApp Business App?
- The WhatsApp Business API is designed for medium and large businesses that need to scale customer communications securely and programmatically. Unlike the basic WhatsApp Business App (which supports manual messaging for small businesses), the API allows brands to automate, personalize, and manage high volumes of messages across customer journeys — with full integration into CRM, marketing automation, and customer support platforms like CleverTap.
What types of customer journeys can brands build with the WhatsApp Business API and CleverTap?
- Using CleverTap and the WhatsApp Business API together, brands can design full-funnel, personalized customer journeys — from welcome series and onboarding flows to abandoned cart recovery, loyalty engagement, transactional updates, and win-back campaigns. Every message can be contextual, behavior-triggered, and optimized with AI insights, ensuring that WhatsApp becomes a high-conversion channel rather than a siloed communication tool.
How does the WhatsApp Business API work within a customer engagement platform like CleverTap?
- The API acts as the messaging infrastructure, while CleverTap powers the intelligence layer — combining real-time user segmentation, behavior-driven triggers, and multi-channel orchestration. With CleverTap, brands can automate WhatsApp campaigns based on customer lifecycle stages (e.g., onboarding, purchase recovery, loyalty), optimize messaging using AI, and measure performance across journeys — delivering highly contextual, conversion-driven experiences over WhatsApp.
Does VoIP call work on mobile web?
- Yes, the system can initiate VoIP calls from the mobile web. However, there are limitations on receiving calls (the browser window/tab has to be open/active).
How is CleverTap Signed Call better than what businesses have today?
- CleverTap Signed Call works on data channels, so cost savings are apparent. However, the true value emerges when an end-user encounters an incoming VoIP call enriched with context (the purpose of the call) and branding (indicating its authenticity from the business, with the brand logo).

Deliver Contextual Conversations With WhatsApp Business Messaging

Create

Optimize

Maximize

Trusted by 2000+ brands powering 2mn+ WhatsApp messages every month.

CleverTap Recognized in the
2025 Gartner^® Magic Quadrant^™
for Personalization Engines

Why Choose CleverTap’s
WhatsApp Business Solution?

How can CleverTap’s WhatsApp Business Solution help