Deliver Immersive, Interactive Experiences with RCS Business Messaging

Transform messages into app-like experiences that convert

Personalize

every RCS message with deep context in real-time and maximize ROI with AI powered experimentation and content creation

Ensure

seamless delivery with intelligent fallback to SMS for non-RCS supported devices along with end-to-end RCS campaign management.

Integrate

RCS messaging into omnichannel campaigns powered by CleverTap’s journey builder

Why Choose CleverTap’s
RCS Messaging Platform?

Create rich RCS messages with carousels, videos, buttons, and logos using a simple drag-and-drop editor. Approve templates directly in the CleverTap dashboard—no developer handoffs, no delays.

Generate high-converting RCS messages in seconds with AI. Get smart suggestions on content, timing, and frequency to drive engagement and boost ROI.

Ensure delivery with automatic SMS fallback when RCS isn’t supported. Trigger RCS as part of real-time, omnichannel journeys across push, email, SMS, and in-app.

Deliver perfectly timed, hyper-personalized RCS messages using real-time insights from CleverTap’s TesseractDB™—built for scale, speed, and deep context.

Track performance from delivery to clicks. Go beyond vanity metrics with cohorts, funnels, and attribution to understand behavior and optimize impact.

Boost in View Rate

35x

Improvement in Click Through Rate

3-7x

Increase in Conversion Rate

20%

How can CleverTap RCS Business Messaging help?

Create and manage templates with CleverTap RCS Business Messaging Platform—use rich media, AI content, carousels, buttons, and native Google approvals.

RCS: The Next Big
Customer Engagement Opportunity in India

Kiran Pius | 26 March, 2025

Deliver Timely, Personalized Omnichannel Reminders Across Push, Email, SMS, WhatsApp & More

Craft compelling RCS messages with a versatile editor

Easily design RCS messages leveraging text, rich media, and carousel formats, complete with interactive buttons to deliver personalized, high-impact customer interactions.

Improve CTRs with emotionally intelligent, Al-generated content

Remove the writer’s block with a few text prompts, and generate emotionally relevant RCS messages.

Seamlessly manage RCS template approvals from Google

Save time and effort with template approvals managed natively on CleverTap.

Engage with deep context using CleverTap RCS Business Messaging Platform—deliver rich, branded, interactive messages with two-way, omnichannel orchestration.

From Simple Text to Rich Content: The Evolution of Business Messaging and What RCS means for your Brand

Kiran Pius | 11 March, 2025

Enrich your messages with images, videos, interactive buttons, and more

Elevate your campaigns with our RCS business messaging platfrom by delivering rich messages that engage and build trust. Add your logo, brand name, videos, images, and carousels to your messaging and boost conversions

Deliver Trusted and Branded Experiences

Enhance credibility and minimize fraud with a verified business profile. Elevate brand recognition by showcasing your logo and customizing UI components to align seamlessly with your business’s unique visual identity.

Seamless Conversation Orchestration

Engage your audience with dynamic, two-way messaging and real-time responses. Our intuitive journey builder enables you to effortlessly design and visualize personalized RCS conversations, keeping every interaction fluid and engaging.

Automate and deliver an omnichannel experience

Create triggered or drip campaigns across your customer’s lifecycle by integrating Rich Communication Services with other channels for a seamless omnichannel experience.

Quick Time-to-Value

RCS Business Messaging Provider

Get direct access to RCS Business Messaging accounts from the CleverTap dashboard. Easily get started with zero coding effort.
Automatic Global Reach

Utilize Rich Communication Services via CleverTap to engage users worldwide wherever supported by carrier and device.
Guided
Onboarding

Partner with experts and expand your RCS program with our high-touch onboarding process and implement best practices with guidance from our dedicated team.
Your Consultative Partner

Enhance RCS messaging conversion rates and engagement with our best practice recommendations and ongoing support.

Unlock the complete potential of RCS Messaging

Flash Sales and Urgent Alerts

Create urgency with real-time alerts for fare drops and limited-time offers. When travelers are on the move, timing is everything. RCS messages allow you to send visual alerts with dynamic pricing, airline logos, and CTAs like “Book Now” or “Call Support” — all within a native app experience. Perfect for driving impulse bookings or notifying users about check-in windows and gate changes.

Winback and re-engagement

Reignite interest by reminding users exactly where they left off. Send dynamic RCS messages that reference a user’s last-watched show, suggest new content, or tease a trending episode with a video preview. With interactive elements and personalization, these nudges feel more like curated recommendations than generic pings.

Investment and Card Payment Reminders

Eliminate friction in transactions and drive better financial engagement. From credit card due dates to SIP reminders, RCS lets you send clear, actionable nudges with exact payment dates, “Pay Now” buttons, and auto-filled payment links via RCS messages.

Large Promotional Campaigns

Break through inbox clutter with media-rich messages during peak shopping seasons.Whether it’s Black Friday, Diwali, or a weekend flash sale, RCS lets brands deliver high-resolution carousels, countdown timers, and clickable buttons directly within the messaging app. Showcase products, enable “Add to Cart” right from the message, and drive real-time conversions — all within the native messaging app through the CleverTap RCS Business Messaging Platform.

Frequently
asked questions

What is RCS messaging and how does it work?
- RCS (Rich Communication Services) is an upgraded messaging protocol that enhances traditional SMS. It enables features like high-quality images and videos, typing indicators, read receipts, interactive buttons, and group chat improvements. RCS works over mobile data or Wi-Fi, offering a messaging experience similar to apps like WhatsApp or iMessage.
How does RCS differ from traditional SMS?
- Unlike SMS, which only supports plain text and limited media via MMS, Rich Communication Services allow for richer interactions. It supports verified business senders, multimedia sharing, quick reply buttons, and real-time engagement features like typing indicators and read receipts.
Which devices and operating systems support RCS?
- - Android: RCS is supported on Android 5.0 (Lollipop) and later, primarily via Google Messages and carrier-supported messaging apps.
  - iOS: Starting with iOS 18 (September 2024), iPhones now support RCS, allowing seamless messaging between iPhones and Android devices.
How do users enable RCS messages on their device?
- - Android: Ensure you are using Google Messages or a compatible messaging app. Enable Chat Features in settings and verify that your carrier supports RCS.
  - iOS: RCS is automatically available in iOS 18 when messaging Android users. However, carrier support is required, so check with your carrier for availability.
What multimedia and interactive features does RCS offer?
- Rich Communication Services enable high-quality images and videos, audio messages, read receipts, typing indicators, location sharing, interactive buttons, and better group chat functionality. For businesses, it offers branded sender verification, chatbots, and interactive marketing tools.
How does fallback to SMS work if RCS isn’t available?
- If RCS is not supported by a device, operating system, or carrier, messages automatically revert to SMS/MMS, ensuring communication continues, but without RCS’s rich features.
What metrics can I track to measure the performance of RCS campaigns?
- Businesses using RCS can track message delivery, read receipts, response rates, button clicks, and engagement trends to optimize messaging strategies.
How is CleverTap’s RCS Business Messaging Platform different from other RCS providers?
- CleverTap offers RCS message delivery along with a complete customer engagement platform that provides:
  - Advanced audience segmentation for precise targeting.
  - Real-time analytics to track user behavior and optimize engagement.
  - A powerful journey builder to create automated workflows across multiple messaging channels.
  - Multi-channel orchestration, allowing businesses to integrate SMS, email, push notifications, and in-app messaging alongside RCS.
  This comprehensive approach helps brands increase engagement, optimize conversions, and drive retention—capabilities that other players lack.
Is RCS available on iOS devices?
- Yes! Starting with iOS 18 , Apple now supports RCS, enabling enhanced cross-platform messaging between iPhones and Android devices. iPhone users will gain features like typing indicators, read receipts, and high-quality media sharing when messaging Android users. However, carrier support is still required, so check with your carrier to confirm availability. To track RCS support across regions click here.

Deliver Immersive, Interactive Experiences with RCS Business Messaging

Personalize

Ensure

Integrate

Trusted by 2000+ leading brands worldwide

CleverTap Recognized in the 2025 Gartner® Magic Quadrant™ for Personalization Engines

Why Choose CleverTap’s RCS Messaging Platform?

How can CleverTap RCS Business Messaging help?

RCS: The Next BigCustomer Engagement Opportunity in India

Create and manage templates effortlessly

Craft compelling RCS messages with a versatile editor

Improve CTRs with emotionally intelligent, Al-generated content

Seamlessly manage RCS template approvals from Google

Optimize with precision

Ensure engagement via SMS fallback

Leverage an AI prescribed engagement strategy

Experiment and achieve optimal results

From Simple Text to Rich Content: The Evolution of Business Messaging and What RCS means for your Brand

Engage with deep context

Enrich your messages with images, videos, interactive buttons, and more

Deliver Trusted and Branded Experiences

Seamless Conversation Orchestration

Automate and deliver an omnichannel experience

Analyze true campaign effectiveness

Assess campaign performance

Track Campaign ROI

Quick Time-to-Value

RCS Business Messaging Provider

Automatic Global Reach

Guided Onboarding

Your Consultative Partner

Unlock the complete potential of RCS Messaging

Flash Sales and Urgent Alerts

Winback and re-engagement

Investment and Card Payment Reminders

Large Promotional Campaigns

Ready to Elevate Your RCS Marketing and Strengthen Your Omnichannel Strategy?

Latest Trends in Customer Engagement

CleverTap Recognized in the
2025 Gartner^® Magic Quadrant^™
for Personalization Engines

Why Choose CleverTap’s
RCS Messaging Platform?

RCS: The Next Big
Customer Engagement Opportunity in India

Guided
Onboarding