Clever Campaigns: Ready-made Engagement Campaigns for Increased Retention
Pre-built automated marketing campaigns for the entire user lifecycle, from acquisition and activation to retention and revenue.
Engage and Retain Users as They Progress Through Your App
Clever Campaigns are designed to run across the entire user journey to onboard new users, engage and retain active users, and win back dormant users.
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User Activation
Send welcome campaigns to first-time app users for successful onboarding.
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App Engagement
Drive conversions, target inactive or power users, and prompt app version upgrades.
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User Win-Backs
Re-engage inactive users or reach out to those who have uninstalled your app.
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Send Personalized Campaigns at the Most Critical Points in the Mobile App Journey
Welcome First-time Users
Show an in-app message to new users and help them quickly experience your app’s value. Then follow up with a personalized email.
Send Reminders to New Users
Help build new user habits in the critical first 7 days after download by reminding users to launch the app and complete a key action.
Bring Users Back Into the App
Send reminder notifications to keep users engaged. Proactively prevent churn with notifications your users are most likely to respond to.
Notify Users of App Upgrades
Prompt users to upgrade to the latest version of your app. This campaign is automatically triggered when CleverTap detects a new app version.
Engage Inactives Before They Churn
This campaign sends a push notification to regular users who haven’t opened the app for longer than twice their usual frequency.
Reduce App Uninstalls
Reach out to churned users to find out why and win them back. Sometimes a personalized email is all it takes to drive re-installs.
Customize Your Messages — We’ll Take Care of the Rest
Pre-Built Templates
Run effective engagement campaigns right out of the box.
Easy-to-Use Campaigns
Just personalize your message, and they’re set to run.
Multi-Channel Engagement
Choose the optimal channel for your campaign: email, push, and in-app notifications.
Auto-Segment Users
Automatically deliver the right message to the right user at the right time.