Clever Campaigns | CleverTap

Engage and Retain Users as They Progress Through Your App

Clever Campaigns are designed to run across the entire user journey to onboard new users, engage and retain active users, and win back dormant users.

User Activation

Send welcome campaigns to first-time app users for successful onboarding.
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App Engagement

Drive conversions, target inactive or power users, and prompt app version upgrades.
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User Win-Backs

Re-engage inactive users or reach out to those who have uninstalled your app.
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Show an in-app message to new users and help them quickly experience your app’s value. Then follow up with a personalized email.

Help build new user habits in the critical first 7 days after download by reminding users to launch the app and complete a key action.

Send reminder notifications to keep users engaged. Proactively prevent churn with notifications your users are most likely to respond to.

Prompt users to upgrade to the latest version of your app. This campaign is automatically triggered when CleverTap detects a new app version.

This campaign sends a push notification to regular users who haven’t opened the app for longer than twice their usual frequency.

Reach out to churned users to find out why and win them back. Sometimes a personalized email is all it takes to drive re-installs.

Run effective engagement campaigns right out of the box.

Just personalize your message, and they’re set to run.

Choose the optimal channel for your campaign: email, push, and in-app notifications.

Automatically deliver the right message to the right user at the right time.