Product Behavioral Analytics Real Impact Dashboard

Real Impact Dashboard

Real Impact is a reporting dashboard that shows you exactly how and by what extent users respond to your marketing campaigns – everything from the revenue generated to churn. With Real Impact, you can move beyond vanity metrics and optimize your campaigns based on which campaigns are driving business results.

Customer Data Platform
Consolidated View of Campaign

Gain a Consolidated View of Campaign Performance

Campaign stats like conversions and click- through rates often fall short of showing the larger picture. Data-driven marketers want to know whether the campaigns had a positive impact on user behavior in a month, quarter, or even a year. Measuring the consolidated performance of campaigns over the long term through metrics like conversion and ARPU helps you understand the real impact of your marketing efforts.

Track Metrics that Prove Marketing Efficiency

Demonstrate how your marketing efforts are moving the needle by showing marketing ROI. Report and track the metrics that indicate the direct impact of marketing and successfully tie marketing dollars spent to dollars earned. Focus on metrics like revenue, stickiness quotient, and retention.
Track Metrics
monitor health of your audience

Monitor the Health of Your Audience Using Recency and Frequency

Know how campaigns influence user behavior by tracking recency and frequency of user actions. Use RFM (Recency, Frequency, and Monetary) segments such as Champions, At Risk, or Loyal Customers to track your audience’s health score as they switch between lifecycle stages. And visualize users that transition from one segment to another over any time duration.