Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Campaign stats like conversions and click- through rates often fall short of showing the larger picture. Data-driven marketers want to know whether the campaigns had a positive impact on user behavior in a month, quarter, or even a year. Measuring the consolidated performance of campaigns over the long term through metrics like conversion and ARPU helps you understand the real impact of your marketing efforts.
Know how campaigns influence user behavior by tracking recency and frequency of user actions. Use RFM (Recency, Frequency, and Monetary) segments such as Champions, At Risk, or Loyal Customers to track your audience’s health score as they switch between lifecycle stages. And visualize users that transition from one segment to another over any time duration.