Understand your Customers Limitlessly with Tesseract DB™ “The world’s first purpose-built database for customer engagement and retention”
Supercharge Push Notification Campaigns With RenderMax™ and get 25% Improvement in conversions.
Automate the tedious and focus on the strategic by fostering human-like understanding of customers with the efficiency of AI
Oracle Marketing Cloud:
Send messages to customers through push notifications, emails, SMS, ad audiences, etc
Standard Notification Channels
Send messages to customers through push notifications, emails, SMS, ad audiences, etc
Campaign Analytics
Get insights for campaign performance & behaviour analytics with dashboards like funnels, retention etc.
User Journey Builder
Visually build user journeys with different paths containing notifications based on user events, for customer onboarding, activation, conversion, etc
All-In-One Platform
A single solution with CDP, Segmentation, Analytics, Engagement, Product Experimentation & Rewards Management in a single platform unlike Oracle Marketing Cloud’s segregated offering
Live User Engagement
Engage with your users in real time as they perform an action, and not after a significant delay
Deep User History
CleverTap provides a lookback period of 10 Years, while Oracle gives 2 years (extendable to 3 years at significant higher cost)
Actionable Funnels & Cohorts
Directly segment and target users from funnel & cohorts unlike Oracle where you would need to export segments from Infinity to Responsys
Comprehensive User Flows
Get insights into the end-to-end user journey on the platform (actions users took before or after performing a specific event) to enable relevant interventions
Native WhatsApp & RCS
Engage with your users natively from the dashboard using advanced channels like WhatsApp and RCS
Enhanced Push Rendering
Boost your render rate to 90% and achieve better reach to all users including Chinese OEM Android devices
Personalised Mobile Experiences
Personalise your entire app’s look & feel without developer intervention using Remote Config
Intelligent Path Optimizer
Maximize your Journey goals by automatically sending traffic to your best journey path using AI/ML with CleverTap’s IntelliNode
Enhanced Push Rendering
Boost your render rate to 90% and achieve better reach to all users including Chinese OEM Android devices
Customer Emotion based Messaging
Create a copy that resonates emotionally with users leveraging successful campaigns and get a detailed quarterly report about preferred customer emotion
Loyalty & Rewards Management
Create a rewards program with wallet points, coupons, partner vouchers etc. to incentivise customer & increase their loyalty.
Combines rigorous compliance with the performance global brands rely on.
