RCS Business Messaging Platform & Solution

CleverTap

2000+ Brands Trust CleverTap

Maximize RCS Campaign Performance and Strengthen Your Omnichannel Strategy

35x

Boost in View Rate

3x-7x

Improvement in Click Through Rate

20%

Increase in Conversion Rate

How can CleverTap RCS help

Create and manage templates effortlessly

Seamlessly create and manage RCS templates

Easily design RCS messages leveraging text, rich media, and carousel formats, complete with interactive buttons to deliver personalized, high-impact customer interactions.

Improve CTRs with emotionally intelligent, Al-generated content

Remove the writer’s block with a few text prompts, and generate emotionally relevant RCS messages.

Seamlessly manage RCS template approvals from Google

Save time and effort with template approvals managed natively on CleverTap.

Optimize with precision

Ensure engagement via SMS fallback

Ensure seamless message delivery to devices that are not yet RCS-compatible, with SMS fallback maintaining consistent communication across all user segments.

Leverage an AI prescribed engagement strategy

Optimize results by leveraging ideal content, time and frequency of engagement in real-time.

Experiment and achieve optimal results

Conduct A/B and multivariate tests and send the best-performing RCS messaging to all customers.

Engage with deep context

Enrich your messages with images, videos, interactive buttons, and more

Elevate your campaigns with RCS by delivering rich messages that engage and build trust. Add your logo, brand name, videos, images, and carousels to your messaging and boost conversions

Deliver Trusted and Branded Experiences

Enhance credibility and minimize fraud with a verified business profile. Elevate brand recognition by showcasing your logo and customizing UI components to align seamlessly with your business’s unique visual identity.

Seamless Conversation Orchestration

Engage your audience with dynamic, two-way messaging and real-time responses. Our intuitive journey builder enables you to effortlessly design and visualize personalized RCS conversations, keeping every interaction fluid and engaging.

Automate and deliver an omnichannel experience

Create triggered or drip campaigns across your customer’s lifecycle by integrating Rich Communication Services with other channels for a seamless omnichannel experience.

Analyze true campaign effectiveness

Assess campaign performance

Track RCS campaign performance with stats for message delivery, read rates, interactions, and button clicks along with fallback SMS metrics to gain comprehensive actionable insights into customer engagement.

Track Campaign ROI

Dig deeper with funnels, cohorts, and pivots on behavioral data and conduct ROI analysis by attributing the impact of RCS notifications to measure the real impact of your campaigns.

Quick Time-to-Value

Native RCS
Business Messaging

Get direct access to RCS Business Messaging accounts from the CleverTap dashboard. Easily get started with zero coding effort.
Guided
Onboarding

Partner with experts and expand your RCS program with our high-touch onboarding process and implement best practices with guidance from our dedicated team.
Your Consultative
Partner

Enhance RCS messaging conversion rates and engagement with our best practice recommendations and ongoing support.

Unlock the complete potential of
RCS Business Messaging

Large Promotional Campaigns

Drive engagement and conversion by showcasing your hottest deals with high-resolution images, captivating videos, and eye-catching carousels, all within the native messaging app through RCS.

Flash Sales and Urgent Alerts

Notify users of time-sensitive deals or last-minute travel discounts, creating urgency and encouraging immediate action.

Winback and re-engagement

Send personalized nudges reminding users to resume watching from where they left off, creating a seamless viewing experience.

Investment and Card Payment Reminders

Send timely investment and card payment reminders to keep customers informed and on track.

Frequently
asked questions

What is RCS messaging and how does it work?
- RCS (Rich Communication Services) is an upgraded messaging protocol that enhances traditional SMS. It enables features like high-quality images and videos, typing indicators, read receipts, interactive buttons, and group chat improvements. RCS works over mobile data or Wi-Fi, offering a messaging experience similar to apps like WhatsApp or iMessage.
How does RCS differ from traditional SMS?
- Unlike SMS, which only supports plain text and limited media via MMS, Rich Communication Services allow for richer interactions. It supports verified business senders, multimedia sharing, quick reply buttons, and real-time engagement features like typing indicators and read receipts.
Which devices and operating systems support RCS?
- - Android: RCS is supported on Android 5.0 (Lollipop) and later, primarily via Google Messages and carrier-supported messaging apps.
  - iOS: Starting with iOS 18 (September 2024), iPhones now support RCS, allowing seamless messaging between iPhones and Android devices.
How do users enable RCS messages on their device?
- - Android: Ensure you are using Google Messages or a compatible messaging app. Enable Chat Features in settings and verify that your carrier supports RCS.
  - iOS: RCS is automatically available in iOS 18 when messaging Android users. However, carrier support is required, so check with your carrier for availability.
What multimedia and interactive features does RCS offer?
- Rich Communication Services enable high-quality images and videos, audio messages, read receipts, typing indicators, location sharing, interactive buttons, and better group chat functionality. For businesses, it offers branded sender verification, chatbots, and interactive marketing tools.
How does fallback to SMS work if RCS isn’t available?
- If RCS is not supported by a device, operating system, or carrier, messages automatically revert to SMS/MMS, ensuring communication continues, but without RCS’s rich features.
What metrics can I track to measure the performance of RCS campaigns?
- Businesses using RCS can track message delivery, read receipts, response rates, button clicks, and engagement trends to optimize messaging strategies.
How is using RCS with CleverTap different from other RCS providers?
- CleverTap offers RCS message delivery along with a complete customer engagement platform that provides:
  - Advanced audience segmentation for precise targeting.
  - Real-time analytics to track user behavior and optimize engagement.
  - A powerful journey builder to create automated workflows across multiple messaging channels. Multi-channel orchestration, allowing businesses to integrate SMS, email, push notifications, and in-app messaging alongside RCS.
  - This comprehensive approach helps brands increase engagement, optimize conversions, and drive retention—capabilities that other players lack.
Is RCS available on iOS devices?
- Yes! Starting with iOS 18 , Apple now supports RCS, enabling enhanced cross-platform messaging between iPhones and Android devices. iPhone users will gain features like typing indicators, read receipts, and high-quality media sharing when messaging Android users. However, carrier support is still required, so check with your carrier to confirm availability. To track RCS support across regions click here.

RCS Business Messaging Platform

Craft Rich and Interactive Conversational Experiences with RCS

2000+ Brands Trust CleverTap

Maximize RCS Campaign Performance and Strengthen Your Omnichannel Strategy

How can CleverTap RCS help

Create and manage templates effortlessly

Optimize with precision

Engage with deep context

Analyze true campaign effectiveness

Quick Time-to-Value

Native RCS Business Messaging

GuidedOnboarding

Your Consultative Partner

Unlock the complete potential of RCS Business Messaging

Large Promotional Campaigns

Flash Sales and Urgent Alerts

Winback and re-engagement

Investment and Card Payment Reminders

Ready to Elevate Your RCS Marketing and Strengthen Your Omnichannel Strategy?

Latest Trends in Customer Engagement

Craft Rich and Interactive Conversational
Experiences with RCS

Native RCS
Business Messaging

Guided
Onboarding

Your Consultative
Partner

Unlock the complete potential of
RCS Business Messaging