With group unsubscribe, create unsubscribe groups for an email subscriber list. Each group represents an email category like product updates, newsletters, company updates, etc. This allows recipients to unsubscribe from an email category they aren’t interested in while continuing to be subscribed to other email categories.
Since subscribers receive the emails they are interested in, this helps increase email engagement rates, increase customer retention, and ensure a better sender reputation.
The feature is available with Email Add-on.