Behavioral Analytics |
Funnels | | | | Cohorts | | | | Events | | | | Trends | | | | Session Analytics | | | | Uninstall Tracking | | | | Unified User Profile | | | | Pivots | | | | Flows | | | | Shared Boards | | | | Advanced cohorts with retention modes (Bracketed Cohorts, Unbound Cohorts, Power User Curve) | | | | Aggregated Event Properties | | | | Composite Events | | | | Segment Comparison | | | | Functions and Formulas | | | | Event Comparison | | | | |
Messaging Channels |
Push Notifications | | | | In-App Messages | | | | App Inbox | | | | Web Push | | | | Web Pop-up | | | | Web Native Display | | | | Email | | | | SMS (Bring Your Own Service Provider) | | | | Webhooks | | | | App Native Display | | | | Google Ads | | | | Facebook Audiences | | | | WhatsApp Connect | | | | WhatsApp Direct | | | | |
Orchestration |
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Templates |
Basic Templates (Email Only) | | | | Scribe | | | | |
Lifecycle Optimization |
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Campaign Optimization |
Message A/B Tests | | | | Best Time to Deliver | | | | Send to All Devices | | | | Email Editor | | | | Enhanced Push Delivery | | | | |
Segmentation |
Psychographic | | | | Behavioral | | | | Live User | | | | Recency Frequency Monetary | | | | Intent-Based | | | | Custom List | | | | Email subscription groups | | | | |
Individualization |
Product Recommendations | | | | Bulletins | | | | Linked Content | | | | Liquid Tags | | | | Geofencing | | | | Catalog Send-Time Personalization | | | | Constant Property Campaign | | | | |
Data Management |
Schema Design | | | | API access (Import and export via API) | | | | CSV Downloads | | | | CSV Uploads | | | | GCP Export | | | | SFTP Data Imports | | | | Localized AWS Instances | | | | Batch Data Export to AWS S3 | | | | AWS EventBridge | | | | Bulk export to Mixpanel | | | | Bulk export to mParticle | | | | Bulk export to Amplitude | | | | Bulk export to Segment | | | | Bulk export to Azure | | | | |
Access & Workflows |
2-Factor Authentication | | | | Single Sign-on (SSO) | | | | Role-Based Access | | | | Advanced Role-Based Access | | | | Campaign Approval Workflows | | | | |
Customer Success |
Online Support | | | | Customizable Support | | Available | Available | |
Data Retention Policy | 3 years | 3 years | 10 years | |