Turn Casual Users Into Loyal Users with Customer Lifecycle Management

CleverTap’s Lifecycle Optimizer provides guided frameworks to understand your user base and move them from one lifecycle stage to the next.

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Why Enterprise Brands Choose CleverTap

  • Advanced Segmentation: Our AI automatically segments users based on recency, frequency, and monetization (RFM), so you can target the right users at the right time with the right message.

  • Proven Frameworks: Different apps have different lifecycle types, so we provide two frameworks to guide you: AIC and AARRR. Choose a framework, then identify the actions that qualify users for each stage.

  • Campaign Testing: Identify which campaign moves the most users from one stage of the customer lifecycle to the next.

  • Automate Growth: Once you’ve identified the winning formula, automate your best-performing campaigns across multiple channels to have a tangible impact on conversions, CLV, and retention.

  • Unmatched Scale: We can process over 20 billion data points and send 2.8 billion messages every day.

  • Infrastructure built for scale, speed and security

    Our patent-pending ARC engine delivers incredible performance, lightning-fast data processing, and unlimited, secure storage capacity.
  • 16 Billion
    3 Billion
    36 Billion
    1 Million +

You control your data.

Import and export data via partner integrations or open APIs.


Why customers across industries love CleverTap

  • CleverTap is an easy-to-use and intuitive tool to engage with customers. We are also very happy and impressed with the support the Customer success team provided.

    Maybelle Cheah  | 
    Customer Analytics Team Lead, Boost
  • The big problem that CleverTap helped to solve was understanding the performance of our campaigns.

    Rory Geoghegan  | 
    Head of Product, YouNow
  • For a business that is poised to grow 150% YOY, having a strong CRM model and the right partners like CleverTap is key for us to sustainably achieve this growth and drive luxury e-commerce adoption in India.”

    Gitanjali Saxena  | 
    Business Head- Global Luxury, Tata CLiQ Luxury
  • We needed advanced platforms that could do justice to our scale of marketing and user engagement campaigns. Partnering with CleverTap has helped us to improve our growth metrics across businesses and geographies.

    Arpit Awasthi  | 
    Vice President, Growth Marketing, MPL
  • We do much of our analytics in the My Ooredoo App using CleverTap. CleverTap also drives our engagement and retention campaigns.

    Gokulnaath Gopal  | 
    Digital Manager, Mobile and Web Applications
  • Want to see CleverTap in action?

    Talk to our experts and begin your retention journey today!