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    • CLEVERTAP EMAIL MASTERCLASS

    The Hidden Traps of Email Marketing: How to Stay Blocklist-Free

    Join Sridhar Chandran (Spamhaus) and Amber Haidery (CleverTap) as they go deep into the myths, the mistakes, and the overlooked strategies that lead to blocklisting and harm your deliverability .
    Time Topic
    3:27Sridhar’s introduction
    5:21Importance of Data privacy in Email marketing
    7:47Inconsistent Email sending behaviour
    14:13List Growth and Quality of leads
    19:11Purchased lists
    22:25Spam Traps and its Types
    22:43Double opt in
    32:38Negative Signals and what do they tell you.
    34:10Q/A
    38:52Sunset policy
    51:49Key Takeaways of the session