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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Turn every SMS into real-time, two-way conversations
Talk to usreal-time, behavior-driven SMS messages that feel 1:1 across the customer journey.
conversions with AI-generated SMS content and intelligent audience segmentation.
SMS seamlessly with push, email, in-app, and RCS in a unified, omnichannel flow.
Craft contextual SMS campaigns using an intuitive editor that counts characters, detects encoding, and shortens long URLs -ensuring every message is optimized for clarity and impact. Generate emotionally resonant SMS content in seconds with AI. Optimize your campaigns for tone, timing, and frequency to boost engagement and conversions. Trigger behavior-based, real-time SMS journeys across the customer lifecycle – automated and orchestrated alongside push, email, in-app, and RCS via CleverTap’s Journey Builder. Deliver timely, hyper-personalized messages powered by CleverTap’s TesseractDB™ – built to activate deep context at scale, in milliseconds. Track delivery, clicks, and campaign ROI with precision. Go beyond basic metrics with cohort analysis, funnels, and attribution to uncover what truly drives engagement. 
Count characters, detect encoding (GSM-7/UTF-8), calculate SMS parts, and shorten up to 5 long URLs (e.g., UTM links) to maximize space for personalized messages.
Remove the writer’s block with a few text prompts, and generate emotionally relevant messages.
Leverage segmentation, DND hours, and opt-in and opt-out management leveraging keywords to adhere to local government regulations.
Optimize results by leveraging ideal content, time and frequency of SMS engagement in real-time.
Conduct A/B and multivariate tests and send the best-performing SMS to all customers.
Contextualize messages based on user profile data and actions, dynamic content, and predictive recommendations to accelerate purchases and delight your customers.
Drive conversations with dynamic, interactive messaging. Our intuitive journey builder empowers you to effortlessly create real-time, two-way campaigns and personalized user journeys, ensuring every interaction is fluid and engaging.
Create triggered or drip campaigns across your customer’s lifecycle by integrating SMS with other channels for a seamless cross-channel experience.
Leverage real-time SMS marketing campaign engagement metrics and track impressions to debug delivery issues.
Dig deeper with funnels, cohorts, pivots on behavioral data and conduct ROI analysis by attributing the impact of SMS notifications to measure the real impact of your campaigns.
Get direct access to SMS messaging accounts from the CleverTap dashboard and create campaigns with zero code effort.
Partner with SMS experts. Build and expand your SMS program with our high-touch onboarding process and implement best practices with guidance from our dedicated SMS team.
Enhance SMS conversion rates and engagement with our best practice recommendations and ongoing support.
Leveraging pre-packaged SMS connectors to optimize cost and effort. You can also leverage open APIs enabling service providers and brands to build connectors on their own.
Enhance the traveler journey and increase average booking value by promoting flight add-ons via SMS. CleverTap’s intelligent targeting lets you send real-time alerts about seat upgrades, extra baggage options, and premium services. Combining context—like including the traveler’s route and loyalty status—these SMS prompts can turn idle interest into actionable bookings.
Combat churn with proactive, timely reminders. CleverTap’s SMS automation helps you notify users about upcoming subscription renewals or trial expirations before they lapse. These reminders, sent at the optimal engagement window, ensured continued access for users who may have missed email reminders—preserving revenue and engagement.
Speed up time-to-value by nudging users to finish onboarding. CleverTap’s SMS journeys can detect drop-offs during KYC, account linking, or initial app setup, and automatically send reminders with contextual cues. Each message can include a progress update and a link to resume onboarding. By addressing friction points via concise, personalized texts, you can achieve an improved completion rate.
Encourage repeat purchases by using CleverTap’s SMS Marketing capabilities to send personalized redemption alerts whenever users accumulate enough points. For instance, an online fashion retailer used this approach to notify users of limited-time point multiplier offers and exclusive rewards catalogs. With dynamic audience segmentation and automated SMS triggers, customers receive relevant rewards updates right when they are most likely to convert—boosting lifetime value and retention.
