Hello, hello, hello from Team CleverTap!
Before joining CleverTap a few months back, I too was on your side using CleverTap for my Retention strategy, slicing & dicing data to create segments, and experimenting with copies.
Today, I wish to share an insightful story of how Web Exit Intents helped me achieve one of my major KPIs in a previous organisation.
To start with this, I decided to understand the user flow and where the drop-offs are happening using CleverTap’s Funnels.
As a marketeer, I expected the drop-off to happen majorly before submitting the lead, but the data seemed to be telling another story. The drop-offs happened way before even the user reached the form submission page. Post deep-diving, we realised for the form-submission to happen organically the user would have to scroll 2-3 times and clearly, the first fold of our webpage wasn’t enticing enough to lead the users till then.
I then decided to run a Web Exit Intent to arrest these drop-offs. The primary goal being to bring these users to the section of filling a lead. I remember experimenting between different copies and different hooks revolving around the experience the product offered, or the price attached to it, or the unique features of it to make users fill in the form post the click.
Since this activity was being done for the first time, we did not have previous data to compare with our engagement rates. But, the lead submissions were beyond what we expected. We saw an almost 4X rise in the forms getting submitted and specifically via the Web Exit Intent (We checked this via adding UTM parameters in our CTA link of the Exit-Intent).
It’s always insightful as to what data reveals!
