Whitepaper

Push Notifications Secrets from Today’s Top Mobile Apps

Learn how Amazon, Facebook, Netflix, Airbnb and others send timely, personalized push messages.

Why Read This Whitepaper?

All too often, push notifications are seen as invasive, annoying, or downright spammy. In fact, 60% of app users turn off push permanently. But push itself isn’t the problem. Done right, push notifications boost app engagement by 88% and drive retention in a big way.With the 30+ practical tips in this whitepaper, you’ll learn how to send creative push notifications your users love.

Three Elements of Effective Push Notifications

Use these simple tenets to write push notification messages that boost CTRs.
Examples of the Very Best Real-Life Push Notifications

See how leading apps fuel engagement with creative push messages and get ideas for your own campaigns.
Best Practices for Successful Push Notifications

Learn how to make your messages stand out on users’ crowded lock screens.
Analysis of Successful Push Notification Campaigns

A breakdown analysis of 25 effective push notification campaigns and their secrets of success.