Whitepaper
Push Notifications Secrets from Today’s Top Mobile Apps
Learn how Amazon, Facebook, Netflix, Airbnb and others send timely, personalized push messages.
Trusted by Today's Top Brands
Why Read This Whitepaper?
All too often, push notifications are seen as invasive, annoying, or downright spammy. In fact, 60% of app users turn off push permanently. But push itself isn’t the problem. Done right, push notifications boost app engagement by 88% and drive retention in a big way.With the 30+ practical tips in this whitepaper, you’ll learn how to send creative push notifications your users love.
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Three Elements of Effective Push Notifications
Use these simple tenets to write push notification messages that boost CTRs.
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Examples of the Very Best Real-Life Push Notifications
See how leading apps fuel engagement with creative push messages and get ideas for your own campaigns.
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Best Practices for Successful Push Notifications
Learn how to make your messages stand out on users’ crowded lock screens.
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Analysis of Successful Push Notification Campaigns
A breakdown analysis of 25 effective push notification campaigns and their secrets of success.
Why our customers love us
We Drive Measurable Growth
Helping our customers succeed
View our Customers 
4x
Higher CTR with ab testing
36%
Reduction in new user churn
“I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
Natalia Garcia Ocampo
Marketing & Growth Director, Movii
71%
Increase in week 3 retenion rates
73%
Improvement in average CTRs with personalization
“Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
Arun Kumar
Head of Digital Marketing at Carousell
12%Engagement
With event-centric campaigns
3%CTRs
Using data-based insights from Pivots
“CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
Mihir Shah
VP of Product & Marketing Growth, Disney+ Hotstar
16%
More Conversions
25%
Increased Campaign CTRs
“The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry.”
Manish Dhanwani
Senior Marketing Manager, SonyLIV
5x
Increase in 90-Day Retention Rate
2x
Increase in MAUs
“CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
Maybelle Cheah
Customer Analytics Team Lead at Boost