Learn how to package campaign data like CTRs and conversions in a way that helps your CMO grow the business.
Learn which deceptive, surface-level metrics to steer clear of when analyzing campaign performance.
Understand the best ways to present marketing progress to your CMO and executive team.
Track these 5 key metrics to tie campaign results to top business goals and impress your CMO.
Higher CTR with ab testing
Reduction in new user churn
Increase in week 3 retenion rates
Improvement in average CTRs with personalization
With event-centric campaigns
Using data-based insights from Pivots
Increased Campaign CTRs
Increase in 90-Day Retention Rate
Increase in MAUs