Why Read This Whitepaper?
The average app loses 77% of its Daily Active Users (DAUs) within the first 3 days. What happens in the rest few interactions after a user enters your app environment will determine whether they’ll stay and engage more or go inactive and even uninstall. Successful onboarding techniques will help you achieve the following:
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Reduce Drop-offs and Churn
Most apps lose 70%-90% of their users in the first 30 days. An effective onboarding strategy can mitigate this and boost retention.
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Categorize Users Based On Engagement
Bucket new users based on their activity and probability of future app engagement so they are given the attention they deserve.
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Monetize Highly Engaged Users
Move new users to Active users or convert them to Paid users, depending on your business goals.
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Predict and Pre-empt Future Uninstalls
Gain meaningful insights into your users’ future with your brand and engage with them so you can carve out your place in their lives.