Podcast: Mobile Marketing That Builds Customer Lifetime Value

Do you know who your users are and what motivates them to buy? What will make them uninstall your app? Growing your audience requires having the tools and process to answer these questions.

In this podcast, hear from our VP of Growth & Partnerships Kara Dake on strategies you can implement to build valuable, long-term relationships with your customers.

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Agenda of The Podcast

In this Podcast, you’ll learn

  • How to utilize real-time behavioral analytics to best understand your app’s users and their behavior
  • How to engage with your users on the right channels, at the right time, and with a message that resonates
  • Strategies for retaining and maximizing conversions and lifetime value



Kara Dake

VP of Growth & Partnerships, CleverTap

Kara Dake is a specialist in mobile user engagement and retention with extensive professional experience encompassing growth marketing, strategic partnerships, business development and finance. An active supporter of the technology ecosystem and advocate for women in mobile and digital, she is a member of the Global Panels & Partnerships Committee of mBolden, an organization dedicated to connecting and empowering female leaders throughout the industry. Kara began her career as a financial analyst on Wall Street and holds an MBA from NYU.