We interviewed leaders from 15+ leading financial institutions and fintech companies across North America, Asia-Pacific, and Latin America to ask them: how did your app succeed?
Bonus: Featuring actionable insights and checklists from experts in data-driven growth and retention.
Learn from the best in fintech with this comprehensive guide. Get proven best practices, mapped to essential stages in the customer lifecycle, to help you craft marketing that addresses your customers’ rapidly changing needs.
Eliminate friction points and ensure consumers don’t drop off due to irrelevant messaging.
Improve customer communications by addressing common missteps.
Engage consumers in new ways to reinforce financial wellbeing and ultimately change their financial behavior.
John Spottiswood
Chief Operating Officer, Jerry
Natalia Garcia Ocampo
Chief Marketing Officer, MOVii
Ved Prakash Yadav
Head of Growth and Marketing, Khatabook
Deniz Güven
Chief Executive Officer, Mox Bank
Adam Hadi
VP of Growth, Current
Aline K. Carranza
CRM & Engagement Manager, Albo
Anand Sharma
Head of Digital Products & Design, Edelweiss Group
Ankit Banga
Head of Marketing, Dhani Housing Finance
Carlo Isles
Head of Performance Marketing, PayMaya Philippines
Dhanraj Shetty
Chief Manager, Digital Analytics, Edelweiss Group
Jay Moon
SesameThrive & Partnerships, Credit Sesame
Jithesh P.V.
Vice President & Head, Digital Centre of Excellence, Federal Bank
Kelly Street
Director, Consumer Marketing, Digital Channels, Fiserv
Mike Ng
Chief Revenue Officer, Digital Turbine
Noopur Chaturvedi
Country Head – SMB, PayU India