• EBOOK

    Fintech Playbook:
    Proven Marketing Strategies From 15+ Fintech Industry Leaders

    We interviewed leaders from 15+ leading financial institutions and fintech companies across North America, Asia-Pacific, and Latin America to ask them: how did your app succeed?

    Bonus: Featuring actionable insights and checklists from experts in data-driven growth and retention.

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    What’s Inside?

    Learn from the best in fintech with this comprehensive guide. Get proven best practices, mapped to essential stages in the customer lifecycle, to help you craft marketing that addresses your customers’ rapidly changing needs.

    • Why Read This Ebook?
      • Reimagine the customer journey map to reveal potential optimization opportunities that improve customer engagement.
      • Eliminate friction points and ensure consumers don’t drop off due to irrelevant messaging.

      • Improve customer communications by addressing common missteps.

      • Engage consumers in new ways to reinforce financial wellbeing and ultimately change their financial behavior.

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    Featuring interviews with:

    John Spottiswood

    John Spottiswood

    Chief Operating Officer, Jerry

    Natalia Garcia Ocampo

    Natalia Garcia Ocampo

    Chief Marketing Officer, MOVii

    Ved Prakash Yadav

    Ved Prakash Yadav

    Head of Growth and Marketing, Khatabook

    Deniz Güven

    Deniz Güven

    Chief Executive Officer, Mox Bank

    Adam Hadi

    Adam Hadi

    VP of Growth, Current

    Aline K. Carranza

    Aline K. Carranza

    CRM & Engagement Manager, Albo

    Anand Sharma

    Anand Sharma

    Head of Digital Products & Design, Edelweiss Group

    Ankit Banga

    Ankit Banga

    Head of Marketing, Dhani Housing Finance

    Carlo Isles

    Carlo Isles

    Head of Performance Marketing, PayMaya Philippines

    Dhanraj Shetty

    Dhanraj Shetty

    Chief Manager, Digital Analytics, Edelweiss Group

    Jay Moon

    Jay Moon

    SesameThrive & Partnerships, Credit Sesame

    Jithesh P.V.

    Jithesh P.V.

    Vice President & Head, Digital Centre of Excellence, Federal Bank

    Kelly Street

    Kelly Street

    Director, Consumer Marketing, Digital Channels, Fiserv

    Mike Ng

    Mike Ng

    Chief Revenue Officer, Digital Turbine

    Noopur Chaturvedi

    Noopur Chaturvedi

    Country Head – SMB, PayU India

    Unleash your brand’s growth potential with the power of robust data and analytics.