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2020 Industry Benchmarks

for Fintech Apps

How does your Fintech app compare against the industry standards on user onboarding, retention, and more? Get insights on the user flow from one stage to another across the entire user lifecycle.

Industry Benchmark for Travel Apps across App User Lifecycle Stages
  • Onboarding
  • Engagement
  • Retention

User Onboarding Benchmarks

Delivering a great onboarding experience results in improved user adoption. Get them to the aha! moment as soon as possible by having them register, connect accounts, and add money.

Install to Registration Rate

% Of new users register within one week of installing the app

(Between Dec 2019
& Feb 2020)

Pre-COVID

10%
(Between May 2020
& July 2020)

Post-COVID

10%

Average time to Registration

New users register within an average of 3.5 days

(Between Dec 2019
& Feb 2020)

Pre-COVID

10%
(Between May 2020
& July 2020)

Post-COVID

10%
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Convert, Retain and Grow

From Onboarding to Engagement

Onboarded users who see immediate value in your offering are most likely to stay engaged and build long-term brand loyalty to help your app achieve sustainable growth.

Average User Engagement

% new users are engaged in the first month*

(Between Dec 2019
& Feb 2020)

Pre-COVID

10%
(Between May 2020
& July 2020)

Post-COVID

10%

**This indicates that only a fifth of your user base continues to see value in your app, presenting
a tremendous opportunity for improvement.

Average Transition Time to Next Stage

% new users convert within an average of 8.5 days

(Between Dec 2019
& Feb 2020)

Pre-COVID

10%
(Between May 2020
& July 2020)

Post-COVID

10%
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Convert, Retain and Grow

User Engagement Benchmarks

Personalized user engagement campaigns form the foundation for long-term retention. Give them special offers on their preferred services and updates about billing and account status via in-app notifications.

Click-through Rate

% of new users register within a week of installing

Push Notifications Average CTR

(Between Dec 2019
& Feb 2020)

Pre-COVID

1%
(Between May 2020
& July 2020)

Post-COVID

1%

Emails Average CTR

(Between Dec 2019
& Feb 2020)

Pre-COVID

0.50%
(Between May 2020
& July 2020)

Post-COVID

1%
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Convert, Retain and Grow

From Engagement to Retention

Retention rates are vital to the health of any growing app and should be monitored from day one. Drop offs while setting up the account can be early indicators of a user churning. Engage users with timely, personalized messages to relaunch the app.

Week 1 Average retention rate*

For New Users

(Between Dec 2019
& Feb 2020)

Pre-COVID

10%
(Between May 2020
& July 2020)

Post-COVID

10%

*defined by the transactions completed at least once during the time period.

Week 1 Average retention rate*

For Existing users

(Between Dec 2019
& Feb 2020)

Pre-COVID

10%
(Between May 2020
& July 2020)

Post-COVID

10%
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Get theFull Report!

The complete benchmark report compares the Fintech industry’s average metrics both pre-COVID (December – February 2020) and post-COVID (May – July 2020). Download it now to see how your app performs.
Convert, Retain and Grow

2020 Industry Benchmarks

for Fintech Apps

How does your Fintech app compare against the industry standards on user onboarding, retention, and more? Get insights on the user flow from one stage to another across the entire user lifecycle.

User Onboarding Benchmarks

Delivering a great onboarding experience results in improved user adoption. Get them to the aha! moment as soon as possible by having them register, connect accounts, and add money.

Install to
Registration Rate

% Of new users register within one week of installing the app

Pre-COVID

30%

Post-COVID

33%

More stats in the complete report >>

From Onboarding to Engagement

Onboarded users who see immediate value in your offering are most likely to stay engaged and build long-term brand loyalty to help your app achieve sustainable growth.

Average Transition Time to Next Stage

% new users convert within an average of 8.5 days

Pre-COVID

24%

Post-COVID

26%

More stats in the complete report >>

User Onboarding Benchmarks

Personalized user engagement campaigns form the foundation for long-term retention. Give them special offers on their preferred services and updates about billing and account status via in-app notifications.

Click-through Rate

% of new users register within a week of installing

Push Notifications Average CTR

Pre-COVID

1.34%

Post-COVID

1.69%

More stats in the complete report >>

From Engagement to Retention

Retention rates are vital to the health of any growing app and should be monitored from day one. Drop offs while setting up the account can be early indicators of a user churning. Engage users with timely, personalized messages to relaunch the app.

Week 1
Average retention rate*

For New Users

Push Notifications Average CTR

Pre-COVID

19%

Post-COVID

18%

*defined by the transactions completed at least once during the time period.

More stats in the complete report >>