Of new users register within a week of installing the app.
Average time it takes new users to register after first app launch
Why is user onboarding and average login time important?
A great user onboarding experience improves user adoption by 7X. When a new user downloads and launches your app, you need to deliver a perfect First Time User Experience that helps them experience the aha! moment as soon as possible.
Time to login is a good indicator of the value a user sees in your offering. You can optimize this metric by building an amazing onboarding process.
Of new users played media at least 3 times in the first month
Time it takes the average user to move from the onboarding to engagement phase
How can I show users value as soon as they start using my app?
Onboarded users who see immediate value in your offering are most likely to stay engaged and build long-term brand loyalty. During this initial phase, it is important that you know their interests and preferences.
Top OTT platforms ask users to select favorites from a list of genres during onboarding. It helps to deliver a more relevant experience tailored to match each user’s preferences.
Average CTR for push notifications
Average app launches per user in a month
Why focus on user engagement and click-through rates?
Personalized user engagement campaigns nurture your brand’s relationship with customers and drives higher brand recall. It’s the foundation for better user retention in the long term.
The user experience should feature personalized streaming recommendations via in-app notifications along with external channels like push notifications and email messages. Tracking click-through rates helps you optimize message content, delivery times, user segments, and campaign strategies.
How can I keep users engaged over the long term?
For browser-based apps and native apps alike, growth cannot solely rely on acquiring new users. Retention rates are vital to the health of any growing app and should be monitored from day 1.
Drop offs in engagement and viewing hours are early signs of churn. Building viral growth loops within your app that keep users hooked. And engage users with timely, personalized messages that prompt them to relaunch the app and complete a key action — like watching the next episode in a TV series or tuning in to live video/sports events.
[Daily Active Users/Monthly Active Users]
Why is retention critical to mobile app growth?
User retention is the foundation for sustainable app growth. It is defined as the percentage of users who stay with the app over a specific period of time after installation: typically measured on day 1, day 3, day 7, day 30, day 60, and day 90. Prioritize retention rate as a key metric to building your user base and fueling continual business growth.
How can apps prevent churn?
Churn is when a user no longer seeing value in your app and stops using it. Data suggests that a drop in activity (both long form and short form consumption) is an early sign of churn.
Users who are inactive or dormant are at risk of cancelling subscription or simply uninstalling the app on their OTT devices. By monitoring churn, tracking trends, and proactively engaging with at-risk user segments, you can remind users of your app’s value and keep them from churning.
Average uninstall rate within 30 days of first app launch
Average reinstall rates within 30 days of app uninstall
What should I do after a user uninstalls my app?
Reasons for uninstall can vary from UI issues, functionality, performance, or engagement experience. But monitoring uninstall rates and seeking feedback from uninstalled users will give you valuable insights into your user experience and what you can do to prevent future uninstalls.
To win back uninstalled users, you can send promotional emails and launch remarketing campaigns. Track campaign ROI by measuring reinstall rates.
Great user onboarding experience improves user adoption by 7X. Laying the foundation for a long-term customer relationship.
of new users register within a week of installing the app.
average time new users take to register after first app launch.
Personalized user engagement campaigns nurture your brand’s relationship with customers that drive higher brand recall.
average CTR for push notifications.
average app launches per user in a month.
Prioritize retention rate as the key metric to building your user base and fueling continual business growth.
Average Stickiness [DAU/MAU]
Win back uninstalled users with promotional emails or remarketing campaigns focused on increasing app reinstalls.
Average Uninstall Rate Within one month of installing the app
Average Reinstall Rates One month after uninstalling the app