Of new users register after the first app launch.
Average time it takes new users to register after first app launch
Delivering a great onboarding experience results in improved user adoption. It’s important to deliver a perfect First Time User Experience (FTUX). Companies should be focused on delivering that aha! moment to customers right from the start so that users can quickly perform critical actions like: searching for restaurants, adding food items from the menu to their cart, and ordering their first meal.
Of new users order a meal at least once within the first month of installing the app
Average time for users to move from the onboarding to engagement phase
User acquisition is only valuable if it is supported by an engaging user onboarding experience. During this initial phase, show your users value by helping them discover restaurants in their area, and providing available menus.
Average CTR for push notifications
Average app launches per user in a month
Why focus on user engagement and click-through rates?
To improve the user experience, you should feature special offers on the users’ preferred restaurants via in-app notifications along with delivery status updates on external channels like push notifications and email messages.
Whether it’s a web-based platform or a native app, growth in food delivery cannot solely rely on user acquisition. Having a leaky bucket can often be an obstacle to sustainable growth. This makes it essential to monitor retention rates from day 1 to get an accurate view of the health of your app.
[Daily Active Users/Monthly Active Users]
User retention is the foundation for sustainable app growth. It is defined as the percentage of users who stay with the app and continue to order over a specific period of time after installation: typically measured on D1, D3, D7, D30, D60, and D90. Prioritize retention rate as a key metric to building your user base.
Drop in activity such as app launches, in-app searches, as well as frequent cart abandonment, is an early sign of churn.
Users who are inactive or dormant are at risk of uninstalling the app. By monitoring churn, tracking trends, and proactively engaging with at-risk user segments, you can remind users of your app’s value and increase long-term retention.
Average uninstall rate within 30 days of first app launch
Average reinstall rate for new users within 30 days of app uninstall
Monitoring uninstall rates and seeking feedback from uninstalled users will give you valuable insights into your user experience and what you can do to prevent future uninstalls.
Delivering perfect First Time User Experience (FTUX) results in improved user adoption of your app.
of new users register after the first app launch.
average time it takes new users to register after first app launch.
Personalized engagement campaigns with relevant offers form the foundation to deliver a seamless food delivery experience.
average CTR for push notifications.
average app launches per user in a month.
User retention is the foundation for sustainable app growth, and should be monitored from day 1.
Average Stickiness [DAU/MAU]
Reengage with lost users with campaigns to win them back.
Average Uninstall Rate Within 30 days of first app launch
Average Reinstall Rates for new users within 30 days of app uninstall