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2021 Industry Benchmarks

for Ecommerce Apps

How does your Ecommerce app compare against the industry standards on user onboarding, retention, and more? Get insights on the user flow from one stage to another across the entire user lifecycle.

Industry Benchmark for Travel Apps across App User Lifecycle Stages
  • Onboarding
  • Engagement
  • Retention

User Onboarding Benchmarks

Delivering a great onboarding experience results in improved customer adoption. Get new users to their first purchase as soon as possible by highlighting your app’s unique value and user experience.

(Between Dec 2019
& Feb 2020)
16%

OF NEW USERS

Register within one week of installing the app

(Between Dec 2019
& Feb 2020)
12mins

IS THE AVERAGE TIME

Taken by new users to register after first app launch

(Between Dec 2019
& Feb 2020)
30%

OF NEW USERS

Register within one week of installing the app

(Between Dec 2019
& Feb 2020)
6mins

IS THE AVERAGE TIME

Taken by new users to register after first app launch

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Convert, Retain and Grow

From Onboarding to Engagement

Onboarded users who see immediate value in your offering are more likely to stay engaged and build long-term brand loyalty to help your app achieve sustainable growth.

(Between Dec 2019
& Feb 2020)
16%

OF NEW USERS

Register within one week of installing the app

(Between Dec 2019
& Feb 2020)
8days

IS THE AVERAGE TIME

Taken by new users to
transact

(Between Dec 2019
& Feb 2020)
19%

OF NEW USERS

continue to engage with
shopping apps

(Between Dec 2019
& Feb 2020)
1day

IS THE AVERAGE TIME

Taken by new users to
transact

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Engagement

Customer Engagement Benchmarks

Personalized user engagement campaigns nurture your relationship with customers and drive brand recall. Give customers special offers on their favorite products or brands and updates about shipping and order status via channels like push notifications, emails, and in-app messages.

(Between Dec 2019
& Feb 2020)
1.8%

IS THE AVERAGE TIME

Average CTR for push
notifications

(Between Dec 2019
& Feb 2020)
6

IS THE AVERAGE TIME

Average app launches
per user in a month

(Between Dec 2019
& Feb 2020)
2.35%

OF NEW USERS

Average CTR for push
notifications

(Between Dec 2019
& Feb 2020)
7

IS THE AVERAGE TIME

Average app launches
per user in a month

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Convert, Retain and Grow

From Engagement to Retention

Retention rates are vital to the health of any growing app and should be monitored from day one. Drop offs during registration, product search, or purchase can be early indicators of churn.

(Between Dec 2019
& Feb 2020)
11.6%

OF NEW USERS

Average week 1 retention rate for new users

(Between Dec 2019
& Feb 2020)
11%

IS THE AVERAGE TIME

Average week 1 retention rate for existing users

(Between Dec 2019
& Feb 2020)
13%

OF NEW USERS

Average week 1 retention rate for new users

(Between Dec 2019
& Feb 2020)
30%

IS THE AVERAGE TIME

Average week 1 retention rate for existing users

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Get the Full Report!

The complete benchmark report compares the essential metrics that drive growth and revenue for Ecommerce brands.
Convert, Retain and Grow

2021 Industry Benchmarks

for E-commerce Apps

How does your Ecommerce app compare against the industry standards on user onboarding, retention, and more? Get insights on the user flow from one stage to another across the entire user lifecycle.

User Onboarding Benchmarks

Delivering a great onboarding experience results in improved user adoption. Get them to the aha! moment as soon as possible by having them register, connect accounts, and add money.

16%

OF NEW USERS

Register within one week of installing the app

2mins

IS THE AVERAGE TIME

Taken by new users to register after first app launch

More stats in the complete report >>

From Onboarding to Engagement

Onboarded users who see immediate value in your offering are more likely to stay engaged and build long-term brand loyalty to help your app achieve sustainable growth.

19%

OF NEW USERS

continue to engage with shopping apps

1day

IS THE AVERAGE TIME

Taken by new users to
transact

More stats in the complete report >>

Customer Engagement Benchmarks

Personalized user engagement campaigns nurture your relationship with customers and drive brand recall. Give customers special offers on their favorite products or brands and updates about shipping and order status via channels like push notifications, emails, and in-app messages.

2.35%

Average CTR for push
notifications

7

Average app launches per user in a month

More stats in the complete report >>

From Engagement to Retention

Retention rates are vital to the health of any growing app and should be monitored from day one. Drop offs during registration, product search, or purchase can be early indicators of churn.

13%

Average week 1 retention rate for new users

30%

Average week 1 retention rate for existing users

More stats in the complete report >>