The first-time user experience can make or break your shopping app’s success. When executed well, it paves the path for long-term user retention. During this phase, it is important to deliver the aha! moment to new users.

Time to login is a good indicator of the value a user sees in your offering. You can optimize this metric by building an amazing onboarding process.

How to start delivering an engaging user experience?

During this initial phase, industry leading apps capture user preferences to start personalizing the user experience in the app. Using smart segmentation methods like psychographic segmentation, intent based segmentation app marketers send contextual and relevant communication to users.

Personalized user engagement campaigns nurture your brand’s relationship with customers and drives higher brand recall. It’s the foundation for better user retention in the long term.

The user experience should feature personalized product recommendations both via in-app notifications along with external channels like push notifications and email messages. Tracking click-through rates helps you optimize campaign content, delivery times, user segments, and campaign strategies.

How can I keep users engaged over the long term?

An acquisition-focused growth model simply doesn’t make sense. Growth cannot solely rely on acquiring new users. Retention rates are vital to the health of any growing app and should be monitored from day 1.

Engage users with personalized product recommendations that are contextual and relevant to them. Personalize campaign content to accelerate product discovery, increase average order value, and bring diversity to your product sales.

User Retention is the foundation for sustainable app growth. It is defined as the percentage of users who stay with the app over a specific period of time after installation: typically measured on day 1, day 3, day 7, day 30, day 60, and day 90. Prioritize retention rate as key metric to building your user base and fueling continual business growth.

Data suggests that a drop in engagement is an early sign of churn. It happens when a user does not see value in your app and stops using it within a given period.

By monitoring churn, tracking trends, and proactively engaging with at-risk user segments, you can remind users of your app’s value and increase long-term retention.

Users uninstall apps for various reasons ranging from poor purchase experience and UI/UX issues to apps sending too many notifications. Even the most popular apps get uninstalled. But an uninstall doesn’t mean you’ve lost the user forever.

To win back uninstalled users, you can send promotional emails and launch remarketing campaigns to drive app reinstalls.