Industry Benchmarks for
Ecommerce Apps

Benchmark your ecommerce app’s performance against the industry average. Get data-backed insights on the user flow from one stage to another across the entire app user lifecycle stages.

Industry Benchmarks for Ecommerce Apps
Icon Observe
Understand what makes the leading ecommerce apps succeed and learn from their user engagement strategies
Icon Compare
Know how your app’s performance compares to the industry average and track the metrics that determine success
Icon Learn
Engage users across lifecycle stages and create best-in-class user engagement strategies that scale as your users grow
Icon Win
Use recommendations from our experts to improve user retention, keep users engaged and make them purchase month after month
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  • Onboarding
  • Engagement
  • Retention
  • Re-installs

Improve User Onboarding

Industry Benchmark

0%

Of new users register within a week of installing the app.

0mins

Average time it takes new users to register after first app launch

The first-time user experience can make or break your shopping app’s success. When executed well, it paves the path for long-term user retention. During this phase, it is important to deliver the aha! moment to new users.

Time to login is a good indicator of the value a user sees in your offering. You can optimize this metric by building an amazing onboarding process.

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Onboarding to Engagement

Industry Benchmark

0%

Of new users engage* with shopping apps.

0days

Average time for users to transact and move to the engagement phase

How to start delivering an engaging user experience?


During this initial phase, industry leading apps capture user preferences to start personalizing the user experience in the app. Using smart segmentation methods like psychographic segmentation, intent based segmentation app marketers send contextual and relevant communication to users.

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Boost Engagement

Industry Benchmark

0%

Average CTR for push notifications

0

Average app launches per user in a month

User Engagement

Why focus on user engagement and click-through rates?

Personalized user engagement campaigns nurture your brand’s relationship with customers and drives higher brand recall. It’s the foundation for better user retention in the long term.

The user experience should feature personalized product recommendations both via in-app notifications along with external channels like push notifications and email messages. Tracking click-through rates helps you optimize campaign content, delivery times, user segments, and campaign strategies.

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Engagement to Retention

Industry Benchmark

0%

Average retention rate* in the first week for new users

*defined by transaction completed at least once during the time period

How can I keep users engaged over the long term?


An acquisition-focused growth model simply doesn’t make sense. Growth cannot solely rely on acquiring new users. Retention rates are vital to the health of any growing app and should be monitored from day 1.

Engage users with personalized product recommendations that are contextual and relevant to them. Personalize campaign content to accelerate product discovery, increase average order value, and bring diversity to your product sales.

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Increase Retention

Industry Benchmark

0%

Average Stickiness
[Daily Active Users/Monthly Active Users]

User Retention is the foundation for sustainable app growth. It is defined as the percentage of users who stay with the app over a specific period of time after installation: typically measured on day 1, day 3, day 7, day 30, day 60, and day 90. Prioritize retention rate as key metric to building your user base and fueling continual business growth.

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Retention to Churn

Industry Benchmark

0%

Of users churn*
in 4 weeks

*defined by no app launch during the time period

Data suggests that a drop in engagement is an early sign of churn. It happens when a user does not see value in your app and stops using it within a given period.

By monitoring churn, tracking trends, and proactively engaging with at-risk user segments, you can remind users of your app’s value and increase long-term retention.

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Drive Re-installs

Industry Benchmark

0%

Average uninstall rate within 30 days of first app launch

0%

Average reinstall rate within 30 days of app uninstall

Users uninstall apps for various reasons ranging from poor purchase experience and UI/UX issues to apps sending too many notifications. Even the most popular apps get uninstalled. But an uninstall doesn’t mean you’ve lost the user forever.

To win back uninstalled users, you can send promotional emails and launch remarketing campaigns to drive app reinstalls.

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Get theFull Report

Get the complete report to benchmark your app’s performance against the essential metrics that drive growth and revenues.

Industry Benchmarks for Ecommerce Apps

Benchmark your ecommerce app’s performance against the industry average. Get data-backed insights on the user flow from one stage to another across the entire app user lifecycle stages.
  • Icon Observe
    Understand what makes the leading ecommerce apps succeed and learn from their user engagement strategies
  • Icon Compare
    Know how your app’s performance compares to the industry average and track the metrics that determine success for ecommerce apps
  • Icon Learn
    Engage users across lifecycle stages and create best-in-class user engagement strategies that scale as your subscriber base grows
  • Icon Win
    Use recommendations from our experts to improve user retention, keep users engaged and make them purchase month after month

Improve User Onboarding

The first-time user experience can make or break your shopping app’s success.

Industry Benchmark

16%

of new users register within a week of installing the app.

12mins

Average time it takes new users to register after first app launch.

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16%

Of new users engage with shopping apps in 30 days after registration

And, move to the engagement stage in 8 Days

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Boost Engagement

Personalized user engagement campaigns nurture your brand’s relationship with customers and drives higher brand recall.

Industry Benchmark

1.8%

Average CTR for push notifications.

6

Average app launches per user in a month.

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11.6%

average retention rate* in the first week for new users

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Increase Retention

One of the key retention metrics that app marketers track obsessively is stickiness. It is derived from daily active users and monthly active users.

Industry Benchmark

11%

Average Stickiness [DAU/MAU]

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86%

Of new users Churn in

4 weeks

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Drive Re-installs

To win back uninstalled users, you can send promotional emails and launch remarketing campaigns to drive app reinstalls..

Industry Benchmark

42%

Average Uninstall Rate Within 30 days of first app launch

5.2%

Average Reinstall Rates within 30 days of app uninstall

Get the Full Report!