All the Tools Needed to Drive Long-Term Growth

CleverTap combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform.

Trusted by Today's Top Brands

Detailed Features

Everything you need to optimize customer experiences at scale
Customer Data Platform

Customer Data Platform

Centralize customer data from online and offline sources to create a user-centric marketing strategy.

Rich User Profiles
Rich User Profiles
Get a centralized, real-time view of users by unifying data from online and offline channels.
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Customer Data Unification
Customer Data Unification
Break down data silos to gain a unified picture of customer data and glean unlimited insights.
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Export/Import Data API's
Export/Import Data API’s
Access user and event data to & from external systems to analyze and trigger user campaigns.
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.CSV Downloads
.CSV Downloads
Get daily campaign CSV reports delivered right into your inbox.
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Export to AWS S3
Export to AWS S3
Export event data to AWS S3 bucket, data warehouse or a BI tool.
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Advanced User Segmentation

Advanced User Segmentation

Use machine learning to improve conversions and predict churn faster than ever.

Behavioral Segmentation
Behavioral Segmentation
Identify the most granular audience segments based on actions, inactions and user properties.
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Live User Segmentation
Live User Segmentation
Monitor user actions as they happen to trigger timely communications that assist users in key moments.
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Psychographic Segmentation
Psychographic Segmentation
Stay relevant by reaching users based on their interests to optimize campaigns with the right context.
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RFM Segmentation
RFM Segmentation
Reinvent user segmentation to automatically identify champions, loyal users, at-risk users and more.
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Customer Lifecycle Management

Customer Lifecycle Management

Build powerful customer experiences using machine learning to create a loyal customer base.

Triggered Campaigns
Triggered Campaigns
Send time-sensitive campaigns activated by real-time user activity or inactivity in your product.
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Journeys
Journeys
Build and deliver omnichannel campaigns based on users’ behavior, location, and lifecycle stage.
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Push Notification Amplification
Push Notification Amplification
Amplify message delivery so your customers no longer miss out on important communications.
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Clever Campaigns
Clever Campaigns
Run predefined campaigns created by experts to retain users, drive engagement, and reduce churn.
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Control Groups
Control Groups
Measure campaign effectiveness by comparing results with a group of users excluded from all campaigns.
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A/B Testing
A/B Testing
Compare copy, creative assets, or calls to action for more effective messaging.
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Intent Based Segmentation
Intent Based Segmentation
Use real-time user intent to engage actionable audience segments that have a higher probability to convert.
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Product Recommendations
Product Recommendations
Reveal the next best item for customers via omnichannel campaigns.
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Best Time to Deliver
Best Time to Deliver
Send campaigns based on when users are most likely to engage with your brand.
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Real-time Customer Insights

Real-time Customer Insights

Analyze, experiment and monetize key customer moments using data science driven marketing insights.

Funnels & Cohorts
Funnels & Cohorts
Instantly view how users engage with your product and track series of events that brings them back.
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Customer Behavior Analytics
Customer Behavior Analytics
Use real-time insights to validate hypothesis and drive data-driven marketing strategies.
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Uninstall Tracking
Uninstall Tracking
Measure app uninstalls with ease to keep track of your app’s retention rates and monitor user lifecycle.
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Pivots
Pivots
Spot key trends in data by visualizing hot spots and trends without ever needing a data scientist.
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Flows
Flows
Visualize how users navigate through your app to identify critical conversion paths.
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Custom Dashboards
Custom Dashboards
Bring together critical business metrics in one place to collaborate seamlessly across teams.
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Real Impact
Real Impact
Tie marketing dollars spent to dollars earned and align marketing efforts to larger business goals.
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Customer Engagement Channels

Customer Engagement Channels

Automate and orchestrate omnichannel engagement to delight customers with unified experiences.

Push Notifications
Push Notifications
Send personalized, timely messages to be delivered directly to a user’s mobile device.
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In-App Messages
In-App Messages
Send relevant in-app notifications based on a user’s identity and behavior.
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SMS / Text
SMS / Text
Deliver time-sensitive information to users with personalized text messages.
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Mobile App Inbox
Mobile App Inbox
Deliver rich, persistent messages right inside the app without being intrusive.
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Email
Email
Engage users outside your application with targeted email messages.
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Browser Web Push
Browser Web Push
Reach users right in their web browser even when they aren’t on your website.
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Desktop & Mobile Web Pop-ups
Desktop & Mobile Web Pop-ups
Send quick alerts and contextual offers with rich media web popups on desktop and mobile websites.
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Desktop & Mobile Exit Intent
Desktop & Mobile Exit Intent
Send timely popups based on real time user actions before they exit your website.
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Facebook Audiences
Facebook Audiences
Re-engage specific users by targeting Facebook Ads to that group of users.
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Google Ads
Google Ads
Create targeted Google Ads campaign using CleverTap’s granular segments as Audiences.
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Webhooks
Webhooks
Easily integrate with external systems to trigger relevant messages based on user actions in real-time.
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Data Privacy and Security

Data Privacy and Security

Ensure Enterprise-grade security, data privacy and process control for your growth teams.

GDPR Compliance
GDPR Compliance
Accelerate your path to GDPR readiness to support your users’ data privacy needs.
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HIPPA BAA
HIPAA BAA
Build positive brand experiences for patients with a HIPAA compliant marketing workflow.
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Data Retention Policy
Data Retention Policy
Store and update user profiles and event data including system and custom properties.
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Role Based Access
Role Based Access
Experience a smarter authorization system built to seamlessly manage user access across teams of any size.
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2 Factor Authentication
2 Factor Authentication
Enable a secure experience with a seamless sign-in and onboarding experience on any device.
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Restricted IP Addresses
Restricted IP Addresses
Ensure complete control on user access by pre-selecting IPs across accounts.
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Localized AWS Instances
Localized AWS Instances
Ensure geographical boundaries for user data to ensure regional data privacy regulations.
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Data Encryption
Data Encryption
Rest easy with enterprise-grade data encryption at all incoming and outgoing data collection points.
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Data Privacy
Data Privacy
Enjoy a scalable system with advanced user authentication & privacy control to protect your data.
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Workflow Approval
Workflow Approval
Use an advanced maker-checker approval workflow for complete control on campaigns.
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What Our Customers Have to Say

  • "Since integrating CleverTap, we’ve increased CTRs by 5% and subscriptions by 10%. Having analytics and engagement on the same platform has been critical to our customer acquisition and retention."
    Omkar Shende
    AVP Product Management, Sony
  • "CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases."
    Mihir Shah
    VP of Product & Marketing Growth, Hotstar
  • "CleverTap’s impact is clear: our conversions and traffic have increased over 50% in the last several months. CleverTap is a trusted partner for BookMyShow. Their advanced mobile CRM lets us implement complex yet easy-to-set-up automated campaigns for our users."
    Marzdi Kalianiwala
    Vice President, BookMyShow
  • "We can look at the users’ journey across multiple devices: from the web, to their phone, or their tablet. This not only provides us with a single view of the customer but also improves engagement and the user journey across channels and devices."
    Inma Cañadas
    VP of Marketing, Fandango LATAM
  • "Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap's marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy."
    Suman De
    Director of Product Management, Cleartrip
  • "CleverTap helps us implement the data-driven culture that we strive to maintain. Their powerful analytics suite helps us accurately identify, understand, and even predict user behavior. It’s been a significant asset in achieving our business objectives."
    Rahul Mirchandani
    VP of Revenue, Dream 11
  • "The retail industry is undergoing complex changes, with new solutions and technologies emerging to improve consumer experiences. CleverTap helps us create more dynamic and innovative user experiences. We now engage our users every day with personalized, automated campaigns that have significantly reduced churn."
    Juliana Castoldi
    Head of CRM, BeBlue
  • "CleverTap is the perfect platform for any growth hacker. It’s not just about analytics and segments — they work with you on clever campaigns, optimization, and how to use your data better. They have perhaps the best support team for deep dives and issue resolutions."
    Himanshu Periwal
    Vice President - Growth, Ixigo
  • "At HealthifyMe we believe in a data-first approach when it comes to engaging our users and CleverTap's robust features help to extend our segmentation to optimize the impact of our engagement campaigns."
    Anish Jose
    Product Manager, HealthifyMe
  • "CleverTap’s multi-channel marketing suite enables us to engage with real-time customer insights that help make informed marketing decisions. Having a technology partner who believes in our core value proposition helps us accelerate our efforts rapidly"
    Zaheer Adenwala
    Co Founder & CTO, Ketto
  • "At Mobikwik, we use CleverTap's mobile marketing capabilities extensively to engage better with our users. With CleverTap, we can run powerful contextual and personalized campaigns and our retention rates have significantly improved ever since."
    Abhinav Chand
    Marketing Manager, MobiKwik
  • "Thanks to Clevertap's ability to handle large volumes of data we have been able to scale our userbase 10x in the last 12 months without worrying about our real-time analytics solution."
    Ankush Sachdeva
    Co-founder & CEO, ShareChat
  • "With CleverTap Pivots, we are able to cross-tabulate data across billions of data points in no time. This enables us to gain valuable insights that we can leverage to provide better recommendations around our entire solution suite - from keyword research, ASO promotion, A/B testing, sentiment analysis to much more."
    Raphael Mimoun
    Product Designer / Design Director, Pranker

Mobile Marketing Resources to Drive Growth

8,000+

$2 Billion

1 Billion

20 Million