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Customer Lifetime Value

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Get a Personalized Demo

Get to know CleverTap from the scratch. To book your personal product demo, fill out the form and start at your preferred date. Afterwards we will get in touch with you.

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    Keep Your Customers Coming Back for More

    The CleverTap Essentials Plan is an all-in-one engagement and retention solution built for early-stage startups with under 100K MAU.

    30 day free trial
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    Trusted by 2000+ Brands

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    Features & Add-ons

    Behavioral Analytics
    Analyze what your customers are doing on your app or website
    Base Plan
    • Funnels
    • Cohorts
    • Events
    • Trends
    • Session Analytics
    • Uninstall Tracking
    • Unified User Profile
    • Enhanced Push Notification Delivery
    • Real Impact
    Add-ons

    Advanced Analytics

    10% extra on Base Plan
    Analyze data to better understand your users using:
    • Pivots
    • Flows
    • Formulas in Trends
    • Composite Events
    • Advanced Cohorts

      • How add-ons work

    Messaging Channels
    Send your customers highly personalized campaigns via multiple digital touchpoints
    Base Plan
    • Push Notifications
    • In-App Messages
    • App Inbox
    • Web Push
    • Web Pop-up
    • Email
    • SMS
    • Journeys
    • Webhook
    Add-ons

    Premium Channels

    10% extra on Base Plan
    Engage with your users both during and after their visit to your app or website using:
    • App Native Display
    • Google Ads
    • Facebook Audiences

    WhatsApp Connect

    10% extra on Base Plan
    Connect with your users on WhatsApp. You can integrate WhatsApp with CleverTap using Nexmo, Gupshup, or any other BSP.

    CleverTap Email

    $50 + 10% extra on Base Plan
    With CleverTap Email, get access to a provider configuration and a range of email marketing features. Add-on includes:
    • 1 Dedicated IP Address with sub user account
    • Linked Content and Liquid Tags
    • AMP for Email for interactive and dynamic email experiences
    • Email on Acid for comprehensive testing and optimization

    How add-ons work

    Campaign Optimization
    Make use of advanced features to achieve higher engagement rates
    Base Plan
    • Message A/B Tests
    • Best Device/Send to All
    • Email Editor
    • Enhanced Push Notification Delivery
    Add-ons

    Promos

    20% extra on Base Plan
    The industry’s first complete loyalty and rewards platform—build, personalize, and automate promo campaigns with coupons, points, and partner vouchers that drive real customer value.

    Content Personalization

    10% extra on Base Plan
    Send campaigns that are highly personalized and relevant to your users using:
    • Liquid Tags
    • Linked Content
    • Bulletins
    • Catalog Send-Time Personalization
    • Constant Event Property
    • Geofence
    Segmentation
    Create segments based on specific criteria to send personalized campaigns
    Base Plan
    • Psychographic
    • Behavioral
    • Live User
    Add-ons

    Custom List Segments

    20% extra on Base Plan

    Upload and save segments from external platforms, such as third-party tools or internal databases.

    How add-ons work

    Data & Access Management
    Ensure the integrity of your data with advanced security and access control features
    Base Plan
    • Schema Design
    • Import and Export via APIs
    • CSV Downloads
    • 2-Factor Authentication
    • Single Sign-on (SSO)
    • Role-Based Access
    • CSV Uploads
    Add-ons

    Cloud Export

    10% extra on Base Plan

    Bulk export your event and user data from CleverTap to:

    • AWS S3
    • AWS EventBridge
    • Google Cloud Platform (GCP)
    • Mixpanel
    • Amplitude
    • mParticle
    • Segment
    • Azure

      • How add-ons work

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    • Questions? Get them answered at our webinar

      Our experts will give you a demo of the features available in the CleverTap Essentials Plan and go over popular use cases.

    • Register Now

    CleverTap Integrates With

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