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    Keep Your Customers Coming Back for More

    The CleverTap Essentials Plan is an all-in-one engagement and retention solution built for early-stage startups to turbocharge their growth

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    Features & Add-ons

    Behavioral Analytics
    Analyze what your customers are doing on your app or website
    Your Plan Includes:
    • Funnels
    • Cohorts
    • Events
    • Trends
    • Session Analytics
    • Uninstall Tracking
    • Unified User Profile
    • Enhanced Push Notification Delivery
    • Real Impact
    Add-ons

    Advanced Analytics

    10% extra on Base Plan
    Analyze data to better understand your users using:
    • Pivots
    • Flows
    • Formulas in Trends
    • Composite Events
    • Advanced Cohorts

      • How add-ons work

    Messaging Channels
    Send your customers highly personalized campaigns via multiple digital touchpoints
    Your Plan Includes:
    • Push Notifications
    • In-App Messages
    • App Inbox
    • Web Push
    • Web Pop-up
    • Email
    • SMS
    • Journeys
    • Webhook
    Add-ons

    Premium Channels

    10% extra on Base Plan
    Engage with your users both during and after their visit to your app or website using:
    • App Native Display
    • Google Ads
    • Facebook Audiences

    WhatsApp Connect

    10% extra on Base Plan
    Connect with your users on WhatsApp. You can integrate WhatsApp with CleverTap using Nexmo, Gupshup, or any other BSP.

    How add-ons work

    Campaign Optimization
    Make use of advanced features to achieve higher engagement rates
    Your Plan Includes:
    • Message A/B Tests
    • Best Device/Send to All
    • Email Editor
    • Enhanced Push Notification Delivery
    Add-ons

    Content Personalization

    10% extra on Base Plan
    Send campaigns that are highly personalized and relevant to your users using:
    • Liquid Tags
    • Linked Content
    • Bulletins
    • Catalog Send-Time Personalization
    • Constant Event Property
    • Geofence

      • How add-ons work

    Segmentation
    Create segments based on specific criteria to send personalized campaigns
    Your Plan Includes:
    • Psychographic
    • Behavioral
    • Live User
    Add-ons

    Custom List Segments

    20% extra on Base Plan

    Upload and save segments from external platforms, such as third-party tools or internal databases.

    How add-ons work

    Data & Access Management
    Ensure the integrity of your data with advanced security and access control features
    Your Plan Includes:
    • Schema Design
    • Import and Export via APIs
    • CSV Downloads
    • 2-Factor Authentication
    • Single Sign-on (SSO)
    • Role-Based Access
    • CSV Uploads
    Add-ons

    Cloud Export

    10% extra on Base Plan

    Bulk export your event and user data from CleverTap to:

    • AWS S3
    • AWS EventBridge
    • Google Cloud Platform (GCP)
    • Mixpanel
    • Amplitude
    • mParticle
    • Segment
    • Azure

      • How add-ons work

    • small

    • Affordable Plans for Every Size:

      — / Month

      *Taxes Apply, excludes add-ons, Billing will start post 30-day trial.