Customer Data Platform

Create a Marketing Strategy Backed by a Robust Customer Data Platform

Centralize customer data to execute effective marketing campaigns that enrich the customer experience

Customer Data Platform
Wave
Rich
User Profiles
Customer
Data Unification
Export/Import
Data API’s
.CSV
Downloads
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AWS S3

Aggregate Customer Data from Online and Offline Sources

Your users live in a world of instant gratification, with immediate access to information. Break down silos to combine data from multiple sources – mobile phones, tablets, POS systems, smart TVs, and more. Process millions of data points and run advanced queries while users interact with the brand in real-time. Continuously enrich a single source-of-truth; thereby making your marketing strategies more intelligent.
online offline data sources
unified customer profile

Build Unified, Persistent 360° Customer Profiles

A unified customer database tracks customer interactions over time from all source systems to build rich user profiles with a 360° view of every user. User profiles are unified and persistent with behavioral and transactional data across data sources including demographic data (gender, age, location), website interactions, campaign visits, and transaction history. The more they interact with your brand, the deeper the customer insights.

Analyze Real-time Marketing Insights to Automate User Segmentation

Our advanced AI/ML capabilities provide relevant customer insights from our customer data platform and automate user segmentation to create targeted campaigns that drive revenue. Identify customer needs in real-time using unified user profiles to target your ideal customer segments. Trigger campaigns based on external events like retargeting high-value churned customers with personalized and relevant campaigns via social platforms.
automate user segmentation
user engagement strategy

Run a User-Centric Engagement Strategy

Create a data-driven approach to omnichannel customer engagement that brings context and personalization to the customer journey. Understand the campaigns and strategies that bring maximum impact – in real-time. Orchestrate marketing across engagement channels to provide a consistent user experience and messaging on every channel.

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View our Customers
  • 4x

    Higher CTR with ab testing

    36%

    Reduction in new user churn

    “I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
    Natalia Garcia Ocampo
    Marketing & Growth Director, Movii
    See Case Study
  • 71%

    Increase in week 3 retenion rates

    73%

    Improvement in average CTRs with personalization

    “Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
    Arun Kumar
    Head of Digital Marketing at Carousell
    See Case Study
  • 12%Engagement

    With event-centric campaigns

    3%CTRs

    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Disney+ Hotstar
    See Case Study
  • 16%

    More Conversions

    25%

    Increased Campaign CTRs

    “The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry.”
    Manish Dhanwani
    Senior Marketing Manager, SonyLIV
    See Case Study
  • 5x

    Increase in 90-Day Retention Rate

    2x

    Increase in MAUs

    “CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
    Maybelle Cheah
    Customer Analytics Team Lead at Boost
    See Case Study