A unified customer database tracks customer interactions over time from all source systems to build rich user profiles with a 360° view of every user. User profiles are unified and persistent with behavioral and transactional data across data sources including demographic data (gender, age, location), website interactions, campaign visits, and transaction history. The more they interact with your brand, the deeper the customer insights.
Create a data-driven approach to omnichannel customer engagement that brings context and personalization to the customer journey. Understand the campaigns and strategies that bring maximum impact – in real-time. Orchestrate marketing across engagement channels to provide a consistent user experience and messaging on every channel.