Mobile App Market Trends 2019

The mobile app market continues to expand, with the number of app downloads forecasted to increase from over 200 billion in 2018 to over 250 billion by 2022. With this increase, revenue models such as in-app purchases and in-app subscription models continue to evolve.

New players such as TikTok are emerging with consumer propositions that can reach 100’s of millions of users on a global basis. So where are the opportunities in 2019?

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In the Webinar, we will explore

  • Customer acquisition and engagement challenges and App usage trends in 2019
  • Revenue and business model trends that are most likely to work
  • Identify micro-segments that you can actually influence
  • Evolving growth and distribution channels that work best


James Cooper

James Cooper

Director, Business of Apps

James Cooper chairs the App Promotion Summit series of events in London, NYC and Berlin. James previously worked at The Guardian and eBay and as a strategy consultant to the world’s leading media and telecoms companies. Founded in 2014, Business of Apps has become the essential resource for app professionals working in marketing & user acquisition, product and business development.


Peggy Anne Salz

Chief Analyst and Founder of MobileGroove

Peggy Anne Salz, a Top 30 Mobile Marketing Influencer, is a frequent speaker and nine-time author of books including The Everything Guide to Mobile Apps. Peggy is also a VentureBeat mobile analyst, a frequent Forbes contributor and guest contributor for a variety of leading media outlets. She sits on the board of the Mobile Marketing Association in Germany, where she is based, and hosts 2 weekly podcasts on the top of growth marketing.

Kara Dake

Kara Dake

VP Growth & Partnerships, CleverTap

Kara Dake is a specialist in mobile user engagement and retention with extensive professional experience encompassing growth marketing, strategic partnerships, business development and finance. An active supporter of the technology ecosystem and advocate for women in mobile and digital, she is a member of the Global Panels & Partnerships Committee of mBolden, an organization dedicated to connecting and empowering female leaders throughout the industry.