Understand more about your customers and how they engage with deeper behavioral insights – all without a data scientist.


Get the Insights Add-on With Any Plan

Discover patterns with customizable analytics to better understand your users.
More with Cohorts
Compare and analyze retention in custom intervals. Create unbounded cohorts. Aggregate event properties.
User Retention Cohorts
More with Events
Combine events to create a new composite event and track customer activity to any event.
Power User Curve
Instantly identify which percentage of users are power users.
Pivots and Flows
Spot data trends and identify critical paths to conversion without a data scientist.
Functions and Formulas
Create custom metrics that are specific to your business.
Functions and Formulas

More Data Insights For Stronger Customer Understanding

The Insights Add-on provides advanced analytics tools for deeper behavioral insights. Understand which customers are power users, view retention trends with additional depth, create custom metrics, and identify critical paths to conversion specific to your customers.

Key Benefits

  • Alternative Ways to
    View Retention

    More flexibility with your data to understand deeper retention trends.
  • Understand Depth of Engagement Across All Users

    View how user engagement is skewed across all customers — from power users to those least engaged.
  • Meaningful Insights at Your Fingertips

    Access deep data insights without writing SQL or consulting a data scientist.

Unleash your brand’s growth potential with the power of robust data and analytics.