Navigating personalization:
A Balancing Act in
eCommerce

About the report

After analyzing half a million messages across 43 globaleCommerce brands, this data science report underscores the significance of tailored personalization strategies across various use cases in the eCommerce domain. It emphasizes the need for a nuanced approach, steering away from a blanket hyper-personalization strategy.

Inside this comprehensive report, uncover:

• The levels of personalization strategies employed by eCommerce brands across the globe
• The relevance of these strategies to specific use cases
• The impact of personalization strategies on conversion
• The right mix of personalization for your business
• The varying levels of personalization for the right use cases