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“The whole CRM piece in CleverTap has been extremely helpful for us to improve our onboarding funnel and short-term retention. The segmentation features have helped us greatly in reactivating churned users. And A/B testing has helped us to improve metrics across different parts of the app.”
![](https://d2imueg73526ed.cloudfront.net/2021/03/18051450/parth-4%404x-1.png)
Parth Sharma
Chief strategy officer, Ballebaazi