What’s Inside?

6 key performance metrics to track your app’s growth

Definitive metrics for measuring the growth of your mobile app from user acquisition, activation, retention, engagement, conversion and churn.

Straightforward formulas to measure impact of marketing efforts

No more vague ideas, vanity metrics or approximate calculations. Track the KPIs that truly matter for your business.

Marketing strategies to boost results at each stage of mobile growth

Create a comprehensive mobile growth strategy that fuels growth at every stage of the user journey.


55 billion

1 billion

10 billion