In this episode of CleverTalks, AB sits down with Rahim Penangwala, SVP of Product at CleverTap, to unpack the evolving role of AI in customer engagement. Rahim shares a personal journey from early AI aspirations in the late ‘90s to today’s generative and agentic AI capabilities that are redefining marketing. He highlights CleverTap’s innovations—like predictive segmentation, campaign orchestration via prompts, and Scribe 2.0 for brand-specific content generation. Rahim envisions a future where marketers can reduce hours of manual work into seconds using AI-powered journeys, analytics, and omni-channel strategies tailored to individual user behavior. The conversation also touches on real-time data aggregation, ethical AI, and the importance of privacy and guardrails, especially as models scale. With a bold yet grounded perspective, Rahim paints a picture of a near future where AI doesn’t just assist marketers—it automates, optimizes, and personalizes their entire workflow.
