Market Research Report 2024


AI Edge

in Customer Engagement Report

Explore how AI is pioneering the next frontier in customer engagement and driving growth in business value.

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Learn the winning approach to unlocking new business value with a strategic AI implementation for enhanced customer engagement.

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About the report

This market research report is a guide for brands to go beyond the AI hype. At CleverTap, we analyzed trends across millions of campaigns run by global brands in over 50 countries, utilizing Clever.AI’s capabilities to gain insights into AI adoption maturity at various levels.

Inside this comprehensive report, uncover:

  • How AI improves operational efficiency, personalization, experimentation and decision making.

  • What maturity in AI adoption levels looks like.

  • The measurable benefits of AI on conversion rates & business value.

  • How are brands using AI driven customer engagement.

Top benefits realized by respondents with AI in Customer Engagement:

  • 82%

    Achieved Increased Operational Efficiency

  • 64%

    Observed Quick Time to Value

  • 63%

    Observed an Increased Click-through Rates

  • 54%

    Achieved Faster Content Generation

2,000+ Brands Trust CleverTap

Swiggy Dream11 Blinkit SonyLIV Lenskart Kotak Mahindra Bank_ Dominos Pharmeasy

Hear from the leading brands on Clever.AI

  • “With Clever.AI powered recommendation campaigns, we doubled our conversion rates.”

    Regional CRM & Lifecycle Marketing Manager

  • “We’ve managed to cut down content generation time from a whole day to just an hour. It’s been a game-changer for us, enabling faster turnaround without compromising quality.”

    Marketing Manager, Media & Entertainment Industry

  • “Clever.AI has tripled our experimentation capacity, enabling optimization on a whole new level.”

    Senior Marketing Manager, E-Commerce

  • “We saw a 50% time saving and 25% cost reduction on copy generation with Clever.AI.”


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