Behavioral Analytics |
Funnels |  |  |  | Cohorts |  |  |  | Events |  |  |  | Trends |  |  |  | Session Analytics |  |  |  | Uninstall Tracking |  |  |  | Unified User Profile |  |  |  | Pivots |  |  |  | Flows |  |  |  | Shared Boards |  |  |  | Advanced cohorts with retention modes (Bracketed Cohorts, Unbound Cohorts, Power User Curve) |  |  |  | Aggregated Event Properties |  |  |  | Composite Events |  |  |  | Segment Comparison |  |  |  | Functions and Formulas |  |  |  | Event Comparison |  |  |  | |
Messaging Channels |
Push Notifications |  |  |  | In-App Messages |  |  |  | App Inbox |  |  |  | Web Push |  |  |  | Web Pop-up |  |  |  | Web Native Display |  |  |  | Email |  |  |  | SMS (Bring Your Own Service Provider) |  |  |  | Webhooks |  |  |  | App Native Display |  |  |  | Google Ads |  |  |  | Facebook Audiences |  |  |  | WhatsApp Connect |  |  |  | WhatsApp Direct |  |  |  | |
Orchestration |
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Templates |
Basic Templates (Email Only) |  |  |  | Scribe |  |  |  | |
Lifecycle Optimization |
Lifecycle Optimizer |  |  |  | Product Experiences |  |  |  | |
Campaign Optimization |
Message A/B Tests |  |  |  | Best Time to Deliver |  |  |  | Send to All Devices |  |  |  | Email Editor |  |  |  | Enhanced Push Delivery |  |  |  | |
Segmentation |
Psychographic |  |  |  | Behavioral |  |  |  | Live User |  |  |  | Recency Frequency Monetary |  |  |  | Intent-Based |  |  |  | Custom List |  |  |  | Email subscription groups |  |  |  | |
Individualization |
Product Recommendations |  |  |  | Bulletins |  |  |  | Linked Content |  |  |  | Liquid Tags |  |  |  | Geofencing |  |  |  | Catalog Send-Time Personalization |  |  |  | Constant Property Campaign |  |  |  | |
Data Management |
Schema Design |  |  |  | API access (Import and export via API) |  |  |  | CSV Downloads |  |  |  | CSV Uploads |  |  |  | GCP Export |  |  |  | SFTP Data Imports |  |  |  | Localized AWS Instances |  |  |  | Batch Data Export to AWS S3 |  |  |  | AWS EventBridge |  |  |  | Bulk export to Mixpanel |  |  |  | Bulk export to mParticle |  |  |  | Bulk export to Amplitude |  |  |  | Bulk export to Segment |  |  |  | Bulk export to Azure |  |  |  | |
Access & Workflows |
2-Factor Authentication |  |  |  | Single Sign-on (SSO) |  |  |  | Role-Based Access |  |  |  | Advanced Role-Based Access |  |  |  | Campaign Approval Workflows |  |  |  | |
Customer Success |
Online Support |  |  |  | Customizable Support |  | Available | Available | |
Data Retention Policy | 3 years | 3 years | 10 years | |