The Engagement Platform Trusted
by Industry Leaders
See why industry leaders rely on CleverTap to personalize experiences, increase retention, and drive long-term customer value at scale.
Carefully Curated Capabilities for Your Business
Choose a Model Best-suited for your Business
Well-defined Deliverables from Discovery to Go-live
Ensuring your Success with CleverTap
Faster Decision making and Execution
Boost your engagement capabilities with a variety of modules tailored to your needs
Advanced E-mail
Set up, personalize, test, and deliver high-quality emails to your users, and monitor IP reputation
Maximize reach on the world’s most widely used messaging app
Message Archiving
Archive outgoing message copies across push, email, SMS, and WhatsApp to your S3, Azure, or GCP buckets in real time for enhanced compliance evidence.
Product Experiences
Remotely configure and experiment with app and web UI, workflows, and functionality with minimal technical dependency
Reminders
Deliver well-timed, personalized nudges across channels-driving action at the perfect moment.
Visual Editor
Unlock the power of real-time, personalized web experiences that resonate with each visitor – no developers required.
Promos
The industry’s first complete loyalty and rewards platform – build, personalize, and automate offers that drive real customer value.
RCS
Deliver immersive, app-like experiences with RCS Business Messaging – create, manage, and send interactive messages without third-party setup.
| Behavioral Analytics | Essentials | Advance | Cutting Edge |
|---|---|---|---|
Behavioral Analytics | |||
| Funnels | | | |
| Cohorts | | | |
| Events | | | |
| Trends | | | |
| Session Analytics | | | |
| Uninstall Tracking | | | |
| Unified User Profile | | | |
| Pivots | Add-on | | |
| Flows | Add-on | | |
| Shared Boards | | | |
| Advanced cohorts with retention modes | Add-on | | |
| Aggregated Event Properties | Add-on | | |
| Composite Events | Add-on | | |
| Segment Comparison | Add-on | | |
| Functions and Formulas | Add-on | | |
| Event Comparison | Add-on | | |
Messaging Channels | |||
| Push Notifications | | | |
| In-App Messages | | | |
| App Inbox | | | |
| Web Push | | | |
| Web Pop-up | | | |
| Web Native Display | | | |
| Visual Editor | | Add-on | Add-on |
| | | | |
| SMS (Bring Your Own Service Provider) | | | |
| Webhooks | | | |
| App Native Display | Add-on | | |
| Google Ads | Add-on | | |
| Facebook Audiences | Add-on | | |
| WhatsApp Connect | Add-on | Add-on | Add-on |
| WhatsApp Direct | | Add-on | Add-on |
| RCS | | Add-on | Add-on |
| SMS (Native) | | Add-on | Add-on |
Orchestration | |||
| Journeys | | | |
| IntelliNODE | | | |
| Content Manager | | | |
Templates | |||
| Basic Templates (Email Only) | | | |
| Scribe | | | |
Lifecycle Optimization | |||
| Lifecycle Optimizer | | | |
Campaign Optimization | |||
| Message A/B Tests | | | |
| Best Time to Deliver | | | |
| Send to All Devices | | | |
| Email Editor | | | |
| Enhanced Push Delivery | | | |
| Product Experiences | | Add-on | Add-on |
Segmentation | |||
| Psychographic | | | |
| Behavioral | | | |
| Live User | | | |
| Recency Frequency Monetary | | | |
| Intent-Based | | | |
| Custom List | Add-on | | |
| Email subscription groups | | | |
Individualization | |||
| Reminders | | Add-on | Add-on |
| Product Recommendations | | | |
| Bulletins | Add-on | | |
| Linked Content | Add-on | | |
| Liquid Tags | Add-on | | |
| Geofencing | Add-on | | |
| Catalog Send-Time Personalization | Add-on | | |
| Constant Property Campaign | Add-on | | |
Data Management | |||
| Schema Design | | | |
| API access (Import and export via API) | | | |
| CSV Downloads | | | |
| CSV Uploads | | | |
| GCP Export | Add-on | | |
| SFTP Data Imports | | | |
| Localized AWS Instances | | | |
| Batch Data Export to AWS S3 | Add-on | | |
| AWS EventBridge | Add-on | | |
| Bulk export to Mixpanel | Add-on | | |
| Bulk export to mParticle | Add-on | | |
| Bulk export to Amplitude | Add-on | | |
| Bulk export to Segment | Add-on | | |
| Bulk export to Azure | Add-on | | |
Access & Workflows | |||
| 2-Factor Authentication | | | |
| Single Sign-on (SSO) | | | |
| Role-Based Access | | | |
| Advanced Role-Based Access | | | |
| Campaign Approval Workflows | | | |
Customer Success | |||
| Online Support | | | |
| Customizable Support | Available | Available | |
Category Rewards Management | |||
| Promos | Add-on | Add-on | Add-on |
Data Retention Policy | |||
| Data Retention Policy | 3 years | 3 years | 10 years |
| Funnels | | | |
| Cohorts | | | |
| Events | | | |
| Trends | | | |
| Session Analytics | | | |
| Uninstall Tracking | | | |
| Unified User Profile | | | |
| Pivots | Add-on | | |
| Flows | Add-on | | |
| Shared Boards | | | |
| Advanced cohorts with retention modes | Add-on | | |
| Aggregated Event Properties | Add-on | | |
| Composite Events | Add-on | | |
| Segment Comparison | Add-on | | |
| Functions and Formulas | Add-on | | |
| Event Comparison | Add-on | | |
| Push Notifications | | | |
| In-App Messages | | | |
| App Inbox | | | |
| Web Push | | | |
| Web Pop-up | | | |
| Web Native Display | | | |
| Visual Editor | | Add-on | Add-on |
| | | | |
| SMS (Bring Your Own Service Provider) | | | |
| Webhooks | | | |
| App Native Display | Add-on | | |
| Google Ads | Add-on | | |
| Facebook Audiences | Add-on | | |
| WhatsApp Connect | Add-on | Add-on | Add-on |
| WhatsApp Direct | | Add-on | Add-on |
| RCS | | Add-on | Add-on |
| SMS (Native) | | Add-on | Add-on |
| Journeys | | | |
| IntelliNODE | | | |
| Content Manager | | | |
| Basic Templates (Email Only) | | | |
| Scribe | | | |
| Lifecycle Optimizer | | | |
| Message A/B Tests | | | |
| Best Time to Deliver | | | |
| Send to All Devices | | | |
| Email Editor | | | |
| Enhanced Push Delivery | | | |
| Product Experiences | | Add-on | Add-on |
| Psychographic | | | |
| Behavioral | | | |
| Live User | | | |
| Recency Frequency Monetary | | | |
| Intent-Based | | | |
| Custom List | Add-on | | |
| Email subscription groups | | | |
| Reminders | | Add-on | Add-on |
| Product Recommendations | | | |
| Bulletins | Add-on | | |
| Linked Content | Add-on | | |
| Liquid Tags | Add-on | | |
| Geofencing | Add-on | | |
| Catalog Send-Time Personalization | Add-on | | |
| Constant Property Campaign | Add-on | | |
| Schema Design | | | |
| API access (Import and export via API) | | | |
| CSV Downloads | | | |
| CSV Uploads | | | |
| GCP Export | Add-on | | |
| SFTP Data Imports | | | |
| Localized AWS Instances | | | |
| Batch Data Export to AWS S3 | Add-on | | |
| AWS EventBridge | Add-on | | |
| Bulk export to Mixpanel | Add-on | | |
| Bulk export to mParticle | Add-on | | |
| Bulk export to Amplitude | Add-on | | |
| Bulk export to Segment | Add-on | | |
| Bulk export to Azure | Add-on | | |
| 2-Factor Authentication | | | |
| Single Sign-on (SSO) | | | |
| Role-Based Access | | | |
| Advanced Role-Based Access | | | |
| Campaign Approval Workflows | | | |
| Online Support | | | |
| Customizable Support | Available | Available |
| Promos | Add-on | Add-on | Add-on |
| Data Retention Policy | 3 years | 3 years | 10 years |