Plans and Pricing

Carefully Curated Capabilities for Your Business

Curated Pricing Plans

Choose a Model Best-suited for your Business

Swift Onboarding

Well-defined Deliverables from Discovery to Go-live

World-class Support

Ensuring your Success with CleverTap

Ease of Use

Faster Decision making and Execution

Essentials

Get started with the fundamentals of engagement to drive meaningful customer interactions

₹6000

/ Month

  • Craft Omni-Channel Experiences

    Orchestrate campaigns and engage with customers across all essential touchpoints such as email, in-app experiences and more.
  • Curate your Audience

    Target the right audience by segmenting customers based on behaviors, interest, geography and demographics.
  • Experiment, Measure and Optimize

    Create experiments and iterate at lightning speeds to achieve best outcomes.
*Taxes Apply, excludes add-ons, Billing will start
post 30-day trial.

Cutting Edge

Automate intelligent customer interactions by using Next-Gen tools of driving engagement, powered by Clever. AI

Let’s Talk

Everything in Advanced +
  • Add Intelligence to your Campaigns

    Test multiple journey variations and automatically orchestrate the most optimal one with IntelliNODE, powered by Clever. AI.
  • Predictive Segmentation

    Leverage Clever. AI-driven predictions to identify intent-based segments and generate real-time product recommendations for every customer.
  • Deliver real time product recommendations:

    Drive next best action for each customer by offering personalized purchase recommendations.
  • Simplify Execution

    Design campaigns with a content library and leverage collaboration tools to boost productivity.

The Engagement Platform Trusted
by Industry Leaders

See why industry leaders rely on CleverTap to personalize experiences, increase retention, and drive long-term customer value at scale.

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G2 Leaders - Industry Awards

Customize Your Plan With Our Add-Ons

Boost your engagement capabilities with a variety of modules tailored to your needs

  • message

    Advanced E-mail

    Set up, personalize, test, and deliver high-quality emails to your users, and monitor IP reputation

  • whatsapp

    WhatsApp

    Maximize reach on the world’s most widely used messaging app

  • Message Archiving

    Message Archiving

    Archive outgoing message copies across push, email, SMS, and WhatsApp to your S3, Azure, or GCP buckets in real time for enhanced compliance evidence.

  • Product Experiences

    Product Experiences

    Remotely configure and experiment with app and web UI, workflows, and functionality with minimal technical dependency

  • Reminders

    Reminders

    Deliver well-timed, personalized nudges across channels-driving action at the perfect moment.

  • Reminders

    Visual Editor

    Unlock the power of real-time, personalized web experiences that resonate with each visitor – no developers required.

  • Reminders

    Promos

    The industry’s first complete loyalty and rewards platform – build, personalize, and automate offers that drive real customer value.

  • Reminders

    RCS

    Deliver immersive, app-like experiences with RCS Business Messaging – create, manage, and send interactive messages without third-party setup.

Compare all Features

Behavioral Analytics Essentials Advance Cutting Edge

Behavioral Analytics

Funnels Included Included Included
Cohorts Included Included Included
Events Included Included Included
Trends Included Included Included
Session Analytics Included Included Included
Uninstall Tracking Included Included Included
Unified User Profile Included Included Included
Pivots Add-on Included Included
Flows Add-on Included Included
Shared Boards Included Included Included
Advanced cohorts with retention modes Add-on Included Included
Aggregated Event Properties Add-on Included Included
Composite Events Add-on Included Included
Segment Comparison Add-on Included Included
Functions and Formulas Add-on Included Included
Event Comparison Add-on Included Included

Messaging Channels

Push Notifications Included Included Included
In-App Messages Included Included Included
App Inbox Included Included Included
Web Push Included Included Included
Web Pop-up Included Included Included
Web Native Display Not included Included Included
Visual Editor Not included Add-on Add-on
Email Included Included Included
SMS (Bring Your Own Service Provider) Included Included Included
Webhooks Included Included Included
App Native Display Add-on Included Included
Google Ads Add-on Included Included
Facebook Audiences Add-on Included Included
WhatsApp Connect Add-on Add-on Add-on
WhatsApp Direct Not included Add-on Add-on
RCS Not included Add-on Add-on
SMS (Native) Not included Add-on Add-on

Orchestration

Journeys Included Included Included
IntelliNODE Not included Not included Included
Content Manager Included Included Included

Templates

Basic Templates (Email Only) Included Included Included
Scribe Not included Included Included

Lifecycle Optimization

Lifecycle Optimizer Not included Not included Included

Campaign Optimization

Message A/B Tests Included Included Included
Best Time to Deliver Not included Included Included
Send to All Devices Included Included Included
Email Editor Included Included Included
Enhanced Push Delivery Included Included Included
Product Experiences Not included Add-on Add-on

Segmentation

Psychographic Included Included Included
Behavioral Included Included Included
Live User Included Included Included
Recency Frequency Monetary Not included Included Included
Intent-Based Not included Not included Included
Custom List Add-on Included Included
Email subscription groups Included Included Included

Individualization

Reminders Not included Add-on Add-on
Product Recommendations Not included Not included Included
Bulletins Add-on Included Included
Linked Content Add-on Included Included
Liquid Tags Add-on Included Included
Geofencing Add-on Included Included
Catalog Send-Time Personalization Add-on Included Included
Constant Property Campaign Add-on Included Included

Data Management

Schema Design Included Included Included
API access (Import and export via API) Included Included Included
CSV Downloads Included Included Included
CSV Uploads Included Included Included
GCP Export Add-on Included Included
SFTP Data Imports Not included Included Included
Localized AWS Instances Included Included Included
Batch Data Export to AWS S3 Add-on Included Included
AWS EventBridge Add-on Included Included
Bulk export to Mixpanel Add-on Included Included
Bulk export to mParticle Add-on Included Included
Bulk export to Amplitude Add-on Included Included
Bulk export to Segment Add-on Included Included
Bulk export to Azure Add-on Included Included

Access & Workflows

2-Factor Authentication Included Included Included
Single Sign-on (SSO) Included Included Included
Role-Based Access Included Included Included
Advanced Role-Based Access Not included Included Included
Campaign Approval Workflows Not included Included Included

Customer Success

Online Support Included Included Included
Customizable Support Available Available

Category Rewards Management

Promos Add-on Add-on Add-on

Data Retention Policy

Data Retention Policy 3 years 3 years 10 years
Essentials
Advance
Cutting Edge
Funnels Included Included Included
Cohorts Included Included Included
Events Included Included Included
Trends Included Included Included
Session Analytics Included Included Included
Uninstall Tracking Included Included Included
Unified User Profile Included Included Included
Pivots Add-on Included Included
Flows Add-on Included Included
Shared Boards Included Included Included
Advanced cohorts with retention modes Add-on Included Included
Aggregated Event Properties Add-on Included Included
Composite Events Add-on Included Included
Segment Comparison Add-on Included Included
Functions and Formulas Add-on Included Included
Event Comparison Add-on Included Included
Push Notifications Included Included Included
In-App Messages Included Included Included
App Inbox Included Included Included
Web Push Included Included Included
Web Pop-up Included Included Included
Web Native Display Not included Included Included
Visual Editor Not included Add-on Add-on
Email Included Included Included
SMS (Bring Your Own Service Provider) Included Included Included
Webhooks Included Included Included
App Native Display Add-on Included Included
Google Ads Add-on Included Included
Facebook Audiences Add-on Included Included
WhatsApp Connect Add-on Add-on Add-on
WhatsApp Direct Not included Add-on Add-on
RCS Not included Add-on Add-on
SMS (Native) Not included Add-on Add-on
Journeys Included Included Included
IntelliNODE Not included Not included Included
Content Manager Included Included Included
Basic Templates (Email Only) Included Included Included
Scribe Not included Included Included
Lifecycle Optimizer Not included Not included Included
Message A/B Tests Included Included Included
Best Time to Deliver Not included Included Included
Send to All Devices Included Included Included
Email Editor Included Included Included
Enhanced Push Delivery Included Included Included
Product Experiences Not included Add-on Add-on
Psychographic Included Included Included
Behavioral Included Included Included
Live User Included Included Included
Recency Frequency Monetary Not included Included Included
Intent-Based Not included Not included Included
Custom List Add-on Included Included
Email subscription groups Included Included Included
Reminders Not included Add-on Add-on
Product Recommendations Not included Not included Included
Bulletins Add-on Included Included
Linked Content Add-on Included Included
Liquid Tags Add-on Included Included
Geofencing Add-on Included Included
Catalog Send-Time Personalization Add-on Included Included
Constant Property Campaign Add-on Included Included
Schema Design Included Included Included
API access (Import and export via API) Included Included Included
CSV Downloads Included Included Included
CSV Uploads Included Included Included
GCP Export Add-on Included Included
SFTP Data Imports Not included Included Included
Localized AWS Instances Included Included Included
Batch Data Export to AWS S3 Add-on Included Included
AWS EventBridge Add-on Included Included
Bulk export to Mixpanel Add-on Included Included
Bulk export to mParticle Add-on Included Included
Bulk export to Amplitude Add-on Included Included
Bulk export to Segment Add-on Included Included
Bulk export to Azure Add-on Included Included
2-Factor Authentication Included Included Included
Single Sign-on (SSO) Included Included Included
Role-Based Access Included Included Included
Advanced Role-Based Access Not included Included Included
Campaign Approval Workflows Not included Included Included
Online Support Included Included Included
Customizable Support Available Available
Promos Add-on Add-on Add-on
Data Retention Policy 3 years 3 years 10 years

Customer Success That Speaks for Itself

quote

4X orders with dynamic personalisation

    CleverTap, a long-time partner, has given us the agility and scalability we require. The tailored journeys and campaigns we create on CleverTap come together to deliver a distinctive yet consistent brand experience at every touchpoint, so we are always top-of-mind as a fashion partner for our customers.

ajio Arpan Biswas,
Chief Marketing Officer

quote

60% Uplift in Campaign CTR

    ZEE5’s growth across international markets has been quite unprecedented. As we go deeper into markets, making the viewing experience more personalized for our audiences is the key to driving greater engagement, and we look to work further with a unified platform like CleverTap to drive greater value across the lifecycle.

ajiZee5o Archana Anand,
Chief Business Officer

quote

27% Increase in Conversions

    CleverTap made our digital engagements seamless and insightful. With a unified, real-time platform for analytics, personalization, and orchestration, we easily navigate complexities. Its AI-powered capabilities enhance communication effectiveness, speed up experimentation, and help us reduce costs.

ajiAXISBankZee5o Ojasvi Singhal,
Vice President – Digital Banking and Transformation

quote

39% Rise in Viewership

    Thanks to our rich content and CleverTap’s cutting-edge martech features, our user base has doubled and continues to rise rapidly day after day.

ajiAXISBankZee5o Nakul Kapur,
Chief Product and Growth Officer

quote

36% At-Risk-of-Churn Customers Retained

    The ability to segment users effectively and analyze customer behavior in real time has transformed how we engage with our guests. CleverTap has become a core platform for deepening customer understanding and enhancing engagement across our loyalty base.

ajiAXISBankZee5o Sajith Don,
Director of E-commerce & Paid Media

quote

20% Increase in MAUs

    CleverTap has transformed how we engage with customers. It enables us to target the right segments, automate journeys, and drive product adoption with communications that are timely, relevant, and personalized. The visibility we get into campaign performance and the ease of automation makes campaign management effortless and maximizes ROI.

Bankooredoo Abdullah Al-Naamani,
Director – Digital & Innovation

quote

2.3x Engagement Rate

    With CleverTap, we don’t have to keep switching between platforms. Our campaign analytics are a single refresh away. We can easily create funnels or analyze cohorts directly from the dashboard, which has significantly improved our team’s efficiency and speed of execution.

Bankooredoo Asiyeh Attar,
Product Manager

quote

100% Increase in Gross Transactions

    CleverTap’s AI-powered recommendation engine helped us achieve our goal of boosting reservation conversions. By surfacing highly personalized restaurant choices at the exact moment users are likely to drop off, we have significantly increased reservations, making it a true game-changer for our business.

Eatigo Surakan Kittiperakorn,
Regional Marketing Lead

quote

6x Increase in MAU over a 6-month period

    From its early days, Fonos understood the importance of focusing on user lifetime value. CleverTap allows us to understand user behavior, communicate contextually in real time, and use automation for enhanced efficiency—exactly what we needed to scale sustainably.

fonos Nguyen Hong Nhung,
Head of Growth Marketing

quote

2x Increase in Retention

    CleverTap has been a valuable platform in helping us manage lifecycle marketing at scale. It gives us a single place to run experiments, optimize journeys, and orchestrate campaigns, leading to more efficient marketing operations and better user engagement.

Maya Jian Chua,
Specialist – CLM

quote

2.6x Boost in Day-30 Retention

    CleverTap not only allows user communication, it also enables us to test and optimize every journey in a structured way. We can quickly see which flows keep users engaged in the app. CleverTap is definitely a valuable tool for any marketer focused on retention.

Plant Eric Ralls,
Founder and CEO

quote

50% ad revenue uptick by personalized promotions

    CleverTap gives us the flexibility to customize in-app messages and campaigns to match how and when our players interact with the game. We can reach them when they’re most engaged, with a look and feel that matches our brand experience.

Plant Alex Tarrand,
Head of Live Ops

quote

100%+ Increase in Campaign CTRs

    As our growth accelerated, we needed a platform built for engagement at scale. CleverTap gives us a single place to understand users, orchestrate campaigns, and measure impact, with the flexibility to add a personal touch globally.

Zedge Aistė Jucevičienė,
LiveOps & Retention Manager

quote

20% Increase in App Engagement

    CleverTap changed the way we see and speak to our community. Instead of one-size-fits-all campaigns, we can communicate based on behavior and intent. In a space where trust, timing, and emotions matter, CleverTap helps us engage with empathy.

dua Edon Luta,
Head of Retention

quote

2.6x Boost in Day-30 Retention

    CleverTap not only allows user communication, it also enables us to test and optimize every journey in a structured way. We can quickly see which flows keep users engaged in the app. CleverTap is definitely a valuable tool for any marketer focused on retention.

dua Eric Ralls,
Founder and CEO

quote

100%+ Increase in Campaign CTRs

    As our growth accelerated, we needed a platform built for engagement at scale. CleverTap gives us a single place to understand users, orchestrate campaigns, and measure impact, with the flexibility to add a personal touch globally.

Zedge Aistė Jucevičienė,
LiveOps & Retention Manager

quote

93.71% Increment in Engagement

    Understanding what messages should be sent versus what creates the most value has made us more responsive to customer behavior. With better segmentation, automation, and great customer support, we engage members effectively at every step.

Zedge Edon Luta,
Head of Retention
City Club by Soriana

quote

19x Increase in Reachable Active Users

    Thanks to CleverTap, we’ve gained greater autonomy without adding extra engineering overhead. We now have visibility into impact, better segmentation, and more effective models that help us scale lifecycle marketing confidently.

Zedge Edgar Robles,
Business Analytics Manager
Aplazo

quote

28% Reduction in Churn Rate

    We aim to engage our users and provide them with delightful experiences across every product. CleverTap’s insights and orchestration capabilities have directly aided our growth. We look forward to scaling even further with CleverTap as a strategic partner.

baz Antonio Alejandro Mendoza Zamora,
Head of Data Innovation
Baz

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