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    Plans and Pricing

    Carefully Curated Capabilities for your Business

    Essentials

    Get started with the fundamentals of engagement to drive meaningful customer interactions

    ₹6000
    / Month

    • Craft Omni-Channel Experiences

      Orchestrate campaigns and engage with customers across all essential touchpoints such as email, in-app experiences and more.

    • Curate your Audience

      Target the right audience by segmenting customers based on behaviors, interest, geography and demographics.

    • Experiment, Measure and Optimize

      Create experiments and iterate at lightning speeds to achieve best outcomes.

      • Learn more about Essentials
    *Taxes Apply, excludes add-ons, Billing will start
    post 30-day trial.
    Most Popular

    Advanced

    Deliver rich contextualization at every step of your customer’s journey with dynamic inputs and triggers

    Let’s Talk

    Everything in Essentials +

    • Win with Hyper-Personalization

      Leverage event triggers, dynamic inputs, geofencing, and other automation tools to create a deeply personalized journey for your customers.

    • Automate Segmentation

      Identify customer personas and assess the health of your user base analyzing recency, frequency and monetary indicators.

    • Run Advanced Analytics

      Identify actionable trends and behaviors with pivots and flows.

    • Use Premium Engagement Channels

      Maximize reach with Facebook audience, display campaigns, Google ads and more…

    • Grow With a Scalable. Interoperable Platform

      Enable a frictionless data flow between systems by seamlessly integrating our platform through an easy plug-and-play experience.

    Cutting Edge

    Automate intelligent customer interactions by using Next-Gen tools of driving engagement, powered by Clever. AI

    Let’s Talk

    Everything in Advanced +

    • Add Intelligence to your Campaigns

      Test multiple journey variations and automatically orchestrate the most optimal one with IntelliNODE, powered by Clever. AI.

    • Predictive Segmentation

      Leverage Clever. AI-driven predictions to identify intent-based segments and generate real-time product recommendations for every customer.

    • Deliver real time product recommendations:

      Drive next best action for each customer by offering personalized purchase recommendations.

    • Simplify Execution

      Design campaigns with a content library and leverage collaboration tools to boost productivity.
    View all features
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    • Starting small?

      Join our interactive demo webinar to see how CleverTap’s Essentials Plan fuels growth and retention for early growth startups.

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    • CleverTap Named a Strong Performer

      in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024

    • Download Report
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    Customize Your Plan With Our Add-Ons

    Boost your engagement capabilities with a variety of modules tailored to your needs

    • message
      Advanced E-mail

      Set up, personalize, test, and deliver high-quality emails to your users, and monitor IP reputation

    • whatsapp
      WhatsApp

      Maximize reach on the world’s most widely used messaging app

    • Signed Call
      Signed CallTM

      Reach out to your app customers with secure and contextual voice calls from within your app

    • Signed Call
      Product Experiences

      Remotely configure and experiment with app and web UI, workflows, and functionality with minimal technical dependency

    Compare all Features

    Compare All Features Essentials
    Most Popular
    Advanced    		 Cutting Edge
    Behavioral Analytics
    Funnels check check check
    Cohorts check check check
    Events check check check
    Trends check check check
    Session Analytics check check check
    Uninstall Tracking check check check
    Unified User Profile check check check
    Pivots check check check
    Flows check check check
    Shared Boards check check check
    Advanced cohorts with retention modes (Bracketed Cohorts, Unbound Cohorts, Power User Curve) check check check
    Aggregated Event Properties check check check
    Composite Events check check check
    Segment Comparison check check check
    Functions and Formulas check check check
    Event Comparison check check check
    Messaging Channels
    Push Notifications check check check
    In-App Messages check check check
    App Inbox check check check
    Web Push check check check
    Web Pop-up check check check
    Web Native Display cross check check
    Email check check check
    SMS
    (Bring Your Own Service Provider)    		 check check check
    Webhooks check check check
    App Native Display check check check
    Google Ads check check check
    Facebook Audiences check check check
    WhatsApp Connect check check check
    WhatsApp Direct check check check
    Orchestration
    Journeys check check check
    IntelliNODE check check check
    Templates
    Basic Templates (Email Only) check check check
    Scribe check check check
    Optimization
    Lifecycle Optimizer check check check
    Product Experiences check check check
    Campaign Optimization
    Message A/B Tests check check check
    Best Time to Deliver check check check
    Send to All Devices check check check
    Email Editor check check check
    Enhanced Push Delivery check check check
    Segmentation
    Psychographic check check check
    Behavioral check check check
    Live User check check check
    Recency Frequency Monetary check check check
    Intent-Based check check check
    Custom List check check check
    Email subscription groups check check check
    Individualization
    Product Recommendations check check check
    Bulletins check check check
    Linked Content check check check
    Liquid Tags check check check
    Geofencing check check check
    Catalog Send-Time Personalization check check check
    Constant Property Campaign check check check
    Data Management
    Schema Design check check check
    API access (Import and export via API) check check check
    CSV Downloads check check check
    CSV Uploads check check check
    GCP Export check check check
    SFTP Data Imports check check check
    Localized AWS Instances check check check
    Batch Data Export to AWS S3 check check check
    AWS EventBridge check check check
    Bulk export to Mixpanel check check check
    Bulk export to mParticle check check check
    Bulk export to Amplitude check check check
    Bulk export to Segment check check check
    Bulk export to Azure check check check
    Access & Workflows
    2-Factor Authentication check check check
    Single Sign-on (SSO) check check check
    Role-Based Access check check check
    Advanced Role-Based Access check check check
    Campaign Approval Workflows check check check
    Customer Success
    Online Support check check check
    Customizable Support check Available Available
    Data Retention Policy 3 years 3 years 10 years

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