RFM Analysis for eCommerce and non-eCommerce apps
Have you heard of the RFM Analysis? RFM stands for Recency, Frequency and Monetary Value and it is a behavioural segmentation technique that is simple and yet very powerful!
Join us for our next Lunch & Learn demo on Wednesday, June 16 at 11:00 am PDT | 2 PM EST. We’ll share best practices and tips to leverage this segmentation to drive growth, improve onboarding, retain and increase LTV.
In this 60 minutes session, you’ll learn how to:
- Leverage RFM for non-ecommerce apps and how it should be considered as a universal segmentation technique.
- Analyze the 10-buckets of users you will create when performing RFM analysis and how to craft the right value-proposition for each one of them.
- Understand transitions between different buckets, how to prevent bad transitions (i.e. from Champion to Hibernating) and how to foster positive transitions (i.e. from At Risk to Champion) with the right cross-channel communication strategies.
Who should attend?
This workshop is built for growth & retention marketers, app product owners, and mobile marketing teams. In short, if you want to level up your app retention skills and build an actionable retention strategy, this is the workshop for you.
Daniele Di Nunzio
Head of Sales Americas, CleverTap