Webinar

Webinar: Retention is the New Growth

Did you know that a 5% improvement in customer retention rates can drive a 25 to 95% increase in profits? Building loyal relationships with your users and customers is the biggest driver to growth and increased profitability for digital consumer businesses today. The key is to align your user segmentation and omnichannel marketing automation activity to significantly improve retention metrics and driving sustainable growth.

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Agenda

In the Webinar, we will explore

  • The current state of mobile apps
  • Understanding the leaky bucket problem
  • User retention metrics to focus on
  • The pillars of sustainable growth and retention
  • How leading businesses are successfully driving growth with user retention

Speaker

Raghav Kumar

Raghav Kumar

Head – Customer Marketing, CleverTap

Raghav is a technology marketer with 7+ years of experience that spans multiple functions of marketing. He’s worked with various levels of businesses with organisations as diverse as Wipro, MetricStream, Mad Street Den. Passionate about the areas of AI, ML and MarTech, Raghav heads customer advocacy and solutions marketing at CleverTap.