Helping Brands Reimagine Growth

Helping Brands Reimagine Growth

‘Reimagine Growth’ is a video series that aims to capture the thoughts of industry leaders who run businesses at multiple stages of growth, across industries and business models and understand how they are creating value not only for the businesses but also for their consumers.

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Tata Cliq

We spoke to Kishore Mardikar, CMO at Tata Cliq and Niranjan Sane, Head of Retention at Tata Cliq about how they market to their “brand affined” audience – how they identify their interests, cut the clutter, and give the best possible experience to their customers.