Variant specific A/B Test analysis on the ‘Notification Sent’ event for deeper insights

May 28, 2022

CleverTap customers can now analyze users who were sent a specific variant of an A/B test campaign, from within the Analytics section.

Customers can leverage the ‘Variant’ event property filter of the ‘Notification Sent’ event, in addition to the other notification based events like notification clicked, viewed, etc. This helps perform even better analysis and query users across different sections (funnels, segments, etc). Customers can download the list of users who were sent a specific variant and save it as a segment for further actions.

This feature is available for all CleverTap customers.