Profile Property Update Node (Journeys)

Feb 17, 2021

In Journeys, add profile property update node to change the user property value for customers completing a specific milestone. The customers now receive new campaign sequences of the journey as the profile property updates.

For example:

  • For a media streaming app, as a user purchases the paid subscription, the customer type gets updated. The user now receives automated campaigns for paid customers.
  • For a ride sharing app, when a user rides more than a certain number of times, the customer becomes a frequent rider. The user will receive offers for being a frequent customer.