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    • Schema, User Identity, and Error Stream

    July 22, 2020

    With Schema, User Identity, and Error Stream, you can better manage and control your data within CleverTap. You can easily implement effective data management practices with this functionality to increase the quality of user data for accurate analysis and effective engagement.

    These features are available for all customers.

    • Schema is where decisions are made regarding data handling. Define how data is ingested; define the event, event properties, and user properties. These are the core data types that are essential to creating effective engagement campaigns.
    • The user identity ensures that user profiles are accurately identified and merged across devices.

    • The error stream reviews schema and user identity rules, and highlights data errors.