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    • Bulletins: Announce Business Events to Users at Scale

    May 20, 2020

    Bulletins are a new category of engagement campaign. Send messages based on business side occurrences (e.g. price drop, back in stock, new release, etc.) to interested users. Define interest groups based on the user’s past behavior or predominant interests. For example, an eCommerce app can dispatch one Bulletin to send hundreds of price drop alert campaigns for multiple product SKUs to users who have added those products to the cart.

    This enables you to:

    • Save hours of time by automating and scaling campaign creation for a business event with many properties
    • Increase conversion rates on purchases and content consumption by strategically connecting the Bulletin to relevant interest groups

    The feature is available with the Advanced Plan.