Past Behavior Segments: Segment users based on historical data. Target users based on key in-app activities, or engage users with campaigns based on specific user properties.
Live User Segments: Strike while the iron is hot by tracking what users are doing in your app right now and adding them to a segment the moment their behavior matches your criteria.
Psychographic Segments: Group users by their interests, habits, and other personal preferences, and send hyper-targeted messages.
Advanced Capabilities: Get industry-first segmentation capabilities such as RFM Analysis, Intent-Based Segments, Custom Lists, and more.
Import and export data via partner integrations or open APIs.