Tailor messages with user-specific details like name, location, and product views to increase relevance and engagement.
Rich media support
Enhance notifications with rich media -images, videos, and audio – that capture attention and increase brand recall.
Interactive push notifications
Keep users engaged and prevent churn with interactive notifications designed for action.
Localization support
Easily customize messages that resonate with your users in their preferred language and market.
A/B & Multivariate Testing
Experiment with message, copy, and CTAs through split delivery to optimize your push campaigns for better results.
Time-triggered campaigns
Trigger notifications based on user behavior and timing to ensure the right message is delivered at the right moment.
See What Our Customers Say
85% Render Rate Achieved
At Betterhalf, mobile push notifications are critical for our business. With CleverTap’s innovative RenderMax solution our push notification render rates have skyrocketed to 85%. The CleverTap platform has great breadth of capabilities, and this innovative mobile push solution will certainly help them stay much ahead of the competition.
Shankar Krishnamurthy, Group Product Manager
15% Uplift in Render Rates
As the world’s leading mobile eSports and digital gaming platform, MPL reaches out to users during tournaments and contests. With RenderMax, we have witnessed an average of 15% increase in mobile push notification delivery and rendering rates and upto 75% rendering rate for specific campaigns. RenderMax is a game-changer for customer engagement and retention. We admire the innovation that CleverTap brings to the table
Mohita Gupta, Associate Director
100% Increase in Gross Transactions
CleverTap’s AI-powered recommendation engine has ensured we achieved our goal of boosting reservation conversions. The engine’s ability to deliver highly personalized restaurant choices in real-time when diners seem to be veering away has noticeably increased diners’ chances of making a reservation, making it a game-changer.
CleverTap acts like a ‘coach’. Its four pillars – Customer Data and Analytics, Omnichannel Engagement, Orchestration, and Personalization – help us completely transform how we engage and retain customers.
Mr. Hoang Quoc Khanh, MarTech Expert, CANIFA
22% Increase in Weekly Average Users
“CleverTap plays a major role in our marketing communication. The big problem that CleverTap helped to solve was in understanding the performance of our campaigns, and based on the performance, results, and data, try to learn new things and maximize our campaign performance.”
Rory Geoghegan Head of Product at YouNow
187% Increase in User Registrations
Using CleverTap’s journeys and automated segmentation has helped us to successfully optimize the way we connect with our users. More importantly, this has helped us to work towards bringing simplicity and clarity to our user experiences.
Enterprise-grade standards of data privacy and security, without compromising on speed and scale, our customers rely on us for.
Leverage the Power of Our Integrations
Frequently asked questions
How many types of mobile push notifications are available?
There are few common types of push notifications: Geolocation-based, Informative, Promotional, Transactional, Personalized, Alert, App updates, recurring notifications, and rating/feedback notifications.Other types can be tailored to the app’s purpose.
How are push notifications different from in-app messages?
Push notifications reach users even when they’re not using the app, while in-app messages appear only when the app is open.
What is a rich push notification?
Rich push notifications contain multimedia content—such as images, videos, or audio— to make notifications more visually engaging and interactive for users.
What is the difference between push notifications sent and push notifications rendered?
Notification Sent is a metric recorded when a successful attempt to FCM has been made via the CleverTap platform/any server. A notification is considered rendered when it is delivered to the end-user device and is visible to that user in the notification tray.
Why should I worry about push notifications rendering?
While Google FCM delivers 99% of the messages to the user device, a good chunk of these messages do not render due to battery optimizations done by various low-end Android OEMs. Hence, measuring notifications rendered becomes crucial, where the metric itself tells what number of notifications were visible on the end user’s device.
How often should one send push notifications to users?
A good frequency is 1-3 push notifications per week, ensuring the messages are timely and relevant to avoid overwhelming users.