Leverage the Power of Marketing Automation to Drive Customer Engagement

Group users into real-time segments and perfect your audience targeting with our powerful, automated segmentation engine.

Swiggy Dream11 Blinkit SonyLIV Lenskart Kotak Mahindra Bank_ Dominos Pharmeasy
Schedule a Demo

Please enter a valid email

Please enter a valid phone number


Automatically target users by their specific in-app actions

Segment users based on historic data or track users live by adding them to a segment the moment their behavior matches your criteria.

Target by action

Group users based on key in-app activities, such as users who completed a purchase in the last 90 days.

Target by inaction

Target users who haven’t completed an action, such as users who haven’t launched the app in the last 30 days.

Target by property

Engage users with campaigns based on specific user properties, such as location or subscription tier.

Get a demo

Automatically track user
groups in real time

Strike while the iron is hot by tracking what users are doing in your app right now. Whether it’s a high-value purchase or a transaction not yet completed – immediacy is key.

Psychographic Segmentation
Track by single action

Track specific user actions like viewing a product, building a playlist, or purchasing a subscription.

Track by inaction

Pinpoint users who haven’t done key actions like finishing a movie or completing a purchase.

Track by day or time

Add date or time properties to segments, like tracking users who order delivery at a certain time

Get a demo
PSY Segmentation

Deliver more of what your users love

What if instead of behavior alone, you could automatically group users by their interests, habits, and other personal preferences? We call these psychographic segments and they work like magic.

Deliver by event

Target based on event properties, like shoppers who buy accessories but are most interested in shoes.

Deliver by time

Zero in on user habits by building segments based on time, like viewers who watch comedies between 7-11 pm.

Deliver by day

Identify trends and opportunities, like users who add dessert to takeout orders on Saturdays.

Get a demo
Secure & Scalable

Trusted by today’s biggest mobile apps







Want to see CleverTap in action?

Talk to our experts and begin your retention journey today!