Maximize Retention and Drive Conversions with Customer Lifecycle Optimization

Understand how different customers engage with your brand and build automated marketing campaigns that increase engagement and brand loyalty.

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Why 10,000+ Global Brands Choose CleverTap

  • Break down data silos to get a unified view of user data synced from multiple sources: mobile devices, tablets, call centers, POS systems, etc.

  • Our AI automatically segments users based on recency, frequency, and monetization (RFM), so you can target the right users at the right time with the right message.

  • Navigate uncertainty by re-engaging inactive users with personalized campaigns that resonate.

  • Deliver a consistent experience across channels including email, SMS, push, web push, in-app, and more.

  • Enhance app usage by A/B testing your messaging and tracking campaign performance.

Why customers across industries love CleverTap

Food Tech
Media & Entertainment
  • “Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
    Arun Kumar
    Head of Digital Marketing, Carousell
  • “We’ve been using CleverTap continuously for everything we do in terms of customer interactions. Our product teams also leverages CleverTap to understand the kind of product they should be building based on user affinity.”
    Vivek Bansal
    Head of Mobile, Ayopop
  • “CleverTap helps us implement the data-driven culture that we strive to maintain. Their powerful analytics suite helps us accurately identify, understand, and even predict user behavior. It’s been a significant asset in achieving our business objectives.”
    Rahul Mirchandani
    VP of Revenue, Dream11
    Dream 11
  • “With CleverTap, we can see the whole user lifecycle, and then go back and determine which campaign attracted them, to slowly build a narrative around every type of user. It helped us immensely for our GIRF campaign.”
    Shalini Sinha
    Growth Marketing, Dineout
  • “For the first 7 years of MX player’s life, we never sent a single push notification to any user. We always felt that this could impact retention in a negative way. But with CleverTap, we’ve realised how powerful push notifications can be, and how important it is to stitch user journeys and send those notifications in a contextual and personalised manner.”
    Vivek Jain
    COO – MX Player