Create a Marketing Strategy Backed by a Robust Customer Data Platform

Using CleverTap’s CDP capabilities, you can centralize customer data and insights. Use this rich data to execute effective marketing campaigns that enrich the customer experience.

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What Makes Us a CDP for Enterprise Brands

  • Aggregate Online and Offline Data: Break down silos to combine data from multiple sources: mobile phones, tablets, POS systems, smart TVs, and more.

  • Build Unified Customer Profiles: Build a profile for every user who visits your app, storing demographic data (gender, age, location) along with all their app and website interactions, campaign visits, and transaction history.

  • Analyze Real-time Marketing Insights: Our advanced AI/ML capabilities provide relevant customer insights from our customer data platform and automate user segmentation to create targeted campaigns that drive retention.

  • User-Centric Engagement: Create a data-driven approach to omnichannel customer engagement that brings context and personalization to the customer journey.

  • Built for speed, security, and scale: We can process 20 billion data points and send over 2.8 billion messages every day.

  • Infrastructure built for scale, speed and security

    Our patent-pending ARC engine delivers incredible performance, lightning-fast data processing, and unlimited, secure storage capacity.
  • 16 Billion
    3 Billion
    36 Billion
    1 Million +

You control your data.

Import and export data via partner integrations or open APIs.


Why customers across industries love CleverTap

  • CleverTap is an easy-to-use and intuitive tool to engage with customers. We are also very happy and impressed with the support the Customer success team provided.

    Maybelle Cheah  | 
    Customer Analytics Team Lead, Boost
  • The big problem that CleverTap helped to solve was understanding the performance of our campaigns.

    Rory Geoghegan  | 
    Head of Product, YouNow
  • For a business that is poised to grow 150% YOY, having a strong CRM model and the right partners like CleverTap is key for us to sustainably achieve this growth and drive luxury e-commerce adoption in India.”

    Gitanjali Saxena  | 
    Business Head- Global Luxury, Tata CLiQ Luxury
  • We needed advanced platforms that could do justice to our scale of marketing and user engagement campaigns. Partnering with CleverTap has helped us to improve our growth metrics across businesses and geographies.

    Arpit Awasthi  | 
    Vice President, Growth Marketing, MPL
  • We do much of our analytics in the My Ooredoo App using CleverTap. CleverTap also drives our engagement and retention campaigns.

    Gokulnaath Gopal  | 
    Digital Manager, Mobile and Web Applications
  • Want to see CleverTap in action?

    Talk to our experts and begin your retention journey today!