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    Twilio Segment

    About Twilio Segment

    Twilio Segment is the leading customer data platform, powered by CustomerAI. Twilio Segment brings together clean, consented customer data for real-time insights so you can know each individual like they are your only customer.

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    • Customer Data Platform

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    Twilio Segment and CleverTap

    When you use Segment to send data to CleverTap, your developer only needs to learn Segment’s API and 3 simple methods: identify, track, and alias.

    If you’ve already got Segment installed, all that needs to be done is to bundle the CleverTap SDK, if you haven’t already. All the code mapping is taken care of by Segment without code changes to existing Segment hooks throughout your mobile app.

    Integration Benefits

    • Effortless Data Unification CleverTap, as both a source and destination on Twilio Segment, simplifies the collection and organization of customer data from various touch points such as websites, mobile apps, CRMs, servers, and provides a holistic view of customer interactions.
    • Deeper Customer Insights By combining CleverTap's advanced analytics and segmentation capabilities with Twilio Segment's data enrichment features, our customers gain deeper insights into user behavior and preferences for targeted campaigns.
    • Personalized Experiences CleverTap customers can leverage CleverTap's comprehensive engagement suite and Twilio Segment’s data activation capabilities for tailored omnichannel experiences, resulting in higher conversions.
    • Data Governance and Compliance Twilio Segment ensures robust data governance and privacy controls, allowing our customers to comply with data protection regulations such as GDPR and CCPA. The integration with CleverTap ensures data integrity and security for peace of mind while handling customer information.