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    mParticle

    About mParticle

    mParticle, a real-time Customer Data Platform, turns customer data into customer joy by seamlessly orchestrating the entirety of the customer data stack. mParticle’s powerfully-configurable platform combines data activation, security, and AI insights to help global brands like NBCUniversal, HBO Max, and SoFi quickly and confidently use data to make decisions. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.

    Categories

    • Customer Data Platform
    • Data Analytics

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    mParticle and CleverTap

    The integration facilitates the flow of customer event attributes and enriched attributes between mParticle and CleverTap, creating a seamless cycle. Our integration with mParticle now supports Audiences, enabling the creation of actionable audience segments within mParticle based on specific parameters, and forwarding them to CleverTap for enhanced engagement. With real-time data collection from various sources, our customers can leverage the 360-degree customer profile (Audiences) created in mParticle and gain a unified view of their users for enhanced personalization through our omnichannel engagement suite.

    Integration Benefits

    • Unified Customer Data Management mParticle serves as a central hub for collecting, cleansing, and unifying customer data from various sources, including mobile apps, websites, and third-party services. This trusted and enriched data helps create a holistic view of each customer, enabling more personalized and relevant messaging.
    • Centralize Audiences for Cross-Channel Orchestration mParticle allows for the orchestration of marketing campaigns across multiple channels, including push notifications, in-app messaging, social platforms, advertising platforms, and more. This means brands can deliver a consistent and coordinated, single-brand experience across all their channels.
    • Real-time Data Integration mParticle offers a bi-directional, real-time data integration with Airship and Adjust, enabling marketing teams to trigger campaigns using data sourced from a customer’s loyalty platform, customer service platform, location provider, and more. This ensures that marketing campaigns and messages are always based on the most up-to-date customer information, leading to improved engagement and conversion rates.